Why VR for Retail Insights?

We know that some of the bigger up-and-coming retail trends are all about leveraging technology to create new and exciting customer experiences. And while some of that technology is consumer-facing—such as augmented reality shopping apps—there are other areas where retailers and brands are creating more streamlined and efficient workflows behind the scenes, using cutting edge innovation. 

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4 Red Flags to Watch for When Developing Consumer Decision Trees

Retail market researchers need to understand how different products are ranked by shoppers. They’ve traditionally turned to consumer decision trees in order to learn the key drivers that influence people’s decisions at the shelf, which can then be further tested—ultimately leading to the in-store activation of the winning concept. 

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5 Research Methods Proving the Value in Virtual

This article was originally published on LinkedIn by Rich Scamehorn. The disruption and evolution happening to retail right now reaches far and wide. Nearly every aspect of the industry is undergoing some sort of transformation—and that includes the various methods used to gain insight into shopper needs and wants at the shelf.

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Retail Trends Aren’t Data: How to Know What’s Best for Your Shoppers

The influx of news surrounding store closings, mergers, buyouts, and the ever-changing needs of consumers can seem overwhelming and confusing. Which trends will turn into long-lasting practices and which will fizzle out? Should stores be shrinking their footprints? Should the same shelf arrangement that works for a Walmart be the same as the arrangement in a Kroger?   There’s no doubt the landscape is changing, and quickly. Instead of constantly trying to play catch up with shifting trends, doesn’t it make more sense to base decisions on what resonates with your specific customer base, right now?

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It's in the Data: Brands & Retailers Can Be Confident in VR

It’s not unusual for people to be a bit leery of the concept of virtual reality. Because it doesn’t yet exist in every household, the technology comes with a bit of a stigma—it’s something futuristic and sounds exciting, but the lack of mass market status means some predict its eventual demise. But those people aren’t thinking outside the box.

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FDA Guidelines Don’t Have to Spell Disaster

             Image courtesy of fda.gov The evolution in shopping preferences toward organic, health-focused, sustainable and locally-sourced food and products has had a large part in creating the intensely competitive landscape the retail industry finds itself in today. Policy changes from local public health officials and the FDA—such as the recent “soda tax” laws that have gone into effect across the country—reflect society’s demands, but have put even more strain on CPG manufacturers struggling to keep up. Whether it’s a relatively small change or a big statute overhaul, these kinds of evolutionary rule enforcements can wreak havoc on a company’s go-to-market process.

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Getting Comfortable with Virtual Reality Market Research

It’s impossible to deny that the world of commerce is changing in leaps and bounds. So it just makes good sense to learn about the latest technological innovations—and it’s more important than ever in order to compete in today’s retail space. But I’m not talking about beacons or mobile apps—although those are important too. I’m talking about virtual reality.

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VR's Evolution in the World of Research

When you think of the many exciting uses for virtual reality technology, market research is not always the first vertical to come to mind. Yet VR has been a key component in improving research processes for manufacturers and retailers since 2009. VR has an important history in the world of research, and even more, is going to be a huge player in the way we conduct research now and into the future. 

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