VR: Retail’s Universal Language
Blame it on smartphones, social media, whatever you want—but the fact is, our society as a whole tends to be drawn to the visual. When we don’t know how to do something, we jump online to watch an instructional video. We document our lives on Instagram and we upload more than 400 hours of video content to YouTube every minute. So then why in the retail and CPG industry are so many companies still using documents and PDF slides to convey the impact of a new in-store concept?Read More
Welcome to the HIVE
Virtual reality is taking the world by storm. With numerous applications within a variety of industries, VR is no longer just hype, but has proven to be a game-changing technology time and time again. Uses in entertainment, health and science, and business fields continue to grow and thrive, and while consumer adoption is still in its infancy, the immersive and impactful nature of a VR experience can't be denied. This is where the HIVE comes in.Read More
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Breaking boundaries on virtual store research and technology.
Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it.Learn more