FDA Guidelines Don’t Have to Spell Disaster
Image courtesy of fda.gov The evolution in shopping preferences toward organic, health-focused, sustainable and locally-sourced food and products has had a large part in creating the intensely competitive landscape the retail industry finds itself in today. Policy changes from local public health officials and the FDA—such as the recent “soda tax” laws that have gone into effect across the country—reflect society’s demands, but have put even more strain on CPG manufacturers struggling to keep up. Whether it’s a relatively small change or a big statute overhaul, these kinds of evolutionary rule enforcements can wreak havoc on a company’s go-to-market process.Read More
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Breaking boundaries on virtual store research and technology.
Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it.Learn more