Why collaboration between supplier and retailer, is the key to compliance
Retail compliance is never far from the thoughts of manufacturers who sell through retail. Trade association Point of Purchase Advertising International (POPAI), estimates that £1.17bn is spent annually on point-of-purchase (PoP) materials across all FMCG industries. Yet, the average implementation in-store is estimated to be running at around 50%.Read More
Collaboration and compliance: The key to success for manufacturers and retailers.
An improvement in collaboration and communication between manufacturers and retailers can only be beneficial to both parties. Particularly if it results in a benefit for the consumer. This win-win-win situation and customer centricity is often talked about at senior executive level in both manufacturers and retailers, yet unravels as joint initiatives are rolled out - resulting in lost sales, wasted marketing investment and consumers missing out on promotions and products. Win-win-win quickly becomes lose-lose-lose. The manifestation of this unraveling, is poor point of sale compliance at an individual store level and out of stocks.Read More
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