How Teamwork Makes the Retail Dream Work
In-store shopping is alive and well; with all the talk of omnichannel and connected shopper experiences, that much is obvious. In a study conducted by Harvard Business Review, customers who conducted prior online research led to 13% greater in-store spending among omnichannel shoppers. For Millennials, and even more so for Gen Z, and beyond, there won't be such a division of online vs. in-store. It will just be whatever is convenient, or makes sense for the mood they are in or the place they are at. They will expect both digital and physical touchpoints to be seamless, and right now it's up to it's up to the retailers and manufacturers to make sure the customer experience stays front and center.Read More
Subscribe to blog alerts
Breaking boundaries on virtual store research and technology.
Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it.Learn more