Two Huge Pain Points Every Retailer is Facing [And How VR Can Help Solve Them]

Today’s brick-and-mortar stores are aware that the shopper landscape is no longer straightforward, or stable, or seemingly predictable. Retailers used to control one or two touchpoints when it came to the shopping journey—but technology has flipped that on its head, and put the shopper in the driver’s seat. In-store shopping is still a thing—but it’s just one channel in a cornucopia of buying options.  

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The Fight for Shelf Space: Category Captains and Their Changing Role

There was a time where the large manufacturers were the only voices retailers would listen to on managing their categories. This was primarily driven by the fact that conducting consumer and shopper research was extremely expensive and time consuming. That is not the case today thanks to advances in technology and the evolution of the category management process. 

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Sell Your Ideas with Visuals That Pack a Punch

We live in a visual world. Photos and videos are what power social media, especially since Instagram, Pinterest and, more recently, Snapchat, came onto the scene. We take more pictures than ever before, and we click on articles with images 94% more often than those without. Most of the information our brains absorb is visual, which is why we learn faster by seeing something rather than hearing someone explain it. Visuals give us context, and help us understand a story.

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Virtual Simulations: Creating an Impact

There are plenty of reasons why virtual simulations and 3D technology is creating a significant footprint in today’s CPG and retail space. The fact that technology is reinventing traditional models of shopping, buying and planning isn’t new—but within that space, virtual is making headway because of its ability to offer an alternate universe in which the user can quickly and easily make real-time, real-world decisions. In this blog series, we’ll break down the six “I”s of the virtual experience.

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Food’s Changing Trends...and What It Means for Your Shelf

It seems like every day there is a new study on the harms or benefits of certain foods. Is coffee bad for you, or should you drink at least a cup a day? What about wine? Chocolate is at once criticized for its contribution to weight gain and then lauded for its antioxidants.

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Virtual Simulations: Gain Insight

There are plenty of reasons why virtual simulations and 3D technology is creating a significant footprint in today’s CPG and retail space. The fact that technology is reinventing traditional models of shopping, buying and planning isn’t new—but within that space, virtual is making headway because of its ability to offer an alternate universe in which the user can quickly and easily make real-time, real-world decisions. In this blog series, we’ll break down the six “I”s of the virtual experience.

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Virtual Simulations: Get Interactive

There are plenty of reasons why virtual simulations and 3D technology is creating a significant footprint in today’s CPG and retail space. The fact that technology is reinventing traditional models of shopping, buying and planning isn’t new—but within that space, virtual is making headway because of its ability to offer an alternate universe in which the user can quickly and easily make real-time, real-world decisions. In this blog series, we’ll break down the six “I”s of the virtual experience.

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Virtual Simulations: Immerse Your Audience

There are plenty of reasons why virtual simulations and 3D technology is creating a significant footprint in today’s CPG and retail space. The fact that technology is reinventing traditional models of shopping, buying and planning isn’t new—but within that space, virtual is making headway because of its ability to offer an alternate universe in which the user can quickly and easily make real-time, real-world decisions. In this blog series, we’ll break down the six “I”s of the virtual experience.

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Can ShopperMX™ Save You $1,000,000?

Sure, virtual can be a great alternative to creating a physical “thing” in the real world, both in terms of time and cost savings.  But how much can this really save our clients?  What is the ROI?  A retail client recently spelled it out for us.  It’s pretty amazing. 

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Collaboration and compliance: The key to success for manufacturers and retailers.

An improvement in collaboration and communication between manufacturers and retailers can only be beneficial to both parties. Particularly if it results in a benefit for the consumer.  This win-win-win situation and customer centricity is often talked about at senior executive level in both manufacturers and retailers, yet unravels as joint initiatives are rolled out - resulting in lost sales, wasted marketing investment and consumers missing out on promotions and products. Win-win-win quickly becomes lose-lose-lose. The manifestation of this unraveling, is poor point of sale compliance at an individual store level and out of stocks. 

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