The Latest Craze: 360-Degree Videos

Posted by August Wasilowski on October 29, 2015

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We often talk about what's trending in the world of virtual reality, and how VR is making a comeback in a big way. But one aspect we haven't talked about much on this blog is the topic of 360-degree videos. If you're not familiar with that term, or haven't yet seen how a 360-degree video works, you've come to the right place. 

What are 360-degree videos? 

When it comes to the latest trends in VR, 360-degree videos are right on top. Using special cameras--like 360flyBublcam or 360cam--scenes are recorded at all possible angles within the environment. Once the final product is complete, viewers can watch the clip on their desktop, laptop, or mobile device and mouse or drag in all directions to see any angle during the video. The experience becomes even more immersive when the video is viewed in 3D using VR goggles or Google Cardboard. 

What kinds of videos are being created?

360-degree videos have a million uses. Since YouTube began supporting the technology back in March, people have uploaded 360 music videos, home and destination tours, movie promotions and 360 video games. Facebook recently announced it supports 360 videos on its feed by debuting this Star Wars clip.

Here at InContext, we have a new 360-degree video tour of one of our store environments, shown above. It can be viewed normally from a screen, or used on a phone through Google Cardboard to take a more immersive tour of the realistic virtual world leveraged by our customers. We can use these types of videos to demonstrate all the ways VR can help optimize in-store planning, and give viewers a one-of-a-kind look at how detailed our environments get (you can look up at the ceiling--have you ever even looked at a grocery store ceiling before?) 

These VR video capabilities are only going to get better and more useful in the business world, and we're excited that we're on the forefront of this technology in the CPG space.



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