Immersive. Interactive. Insightful. Individualized. Intuitive. Impactful.
These are just a few of the words being used to describe the value that can be delivered through 3D virtual reality (VR) store simulations and virtual research. You can leverage this immersive virtual technology to help with many functions of your business, including store planning, category management, merchandising and concept testing to name a few.
VR shopping technology allows organizations to make more insightful decisions, quicker. You can build out multiple interactive shopper experiences and because our technology is web-based, we can target anyone, anywhere. Ultimately, this means you can validate your ideas before you invest in the resources to physically build them out, saving you valuable time and money.
Virtual reality technology also drives other costs out of the system, which can positively impact your bottom line. You no longer need to spend time and money building centralized test stores or innovation centers while footing the bill to fly everyone in to see it. Once you have validated your winning idea or concept, you can share it with your entire team, in real time, without ever leaving your desk.
Check out the image below to learn more about the 6 I's that define the value that VR store simulations and virtual research can provide.
If you think your organization could benefit from 3D virtual reality store simulations or virtual research, we would love to hear from you. Click here and we will be in touch soon.
Or download our latest whitepaper to learn how virtual store simulations are propelling businesses into the future.