Do You Still Rely on These 2 Outdated Approaches to In-Store Marketing?

Conveying a clear, thoughtful message to shoppers is becoming more important than ever for today’s brands and retailers. Because shoppers have so many options when it comes to buying—online, subscription services, big box stores, convenience channels—they can simply head elsewhere to find what they need if expectations aren’t met.

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3 Reasons VR is Great for Private Label Retail

While big brands used to rule the CPG space, the rise of private label products has been making a huge impact in retail sales. In fact, owned brands are projected to capture 25% of dollars in the next decade, accoriding to CB Insights. Where private label used to seen as the second-rate bargain option, consumers—namely Millenials—have shifted their mindset to view smaller brands and new retailer-owned brands as the smarter, more economical choices.

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InContext in the Media {Q3 2018 Press Roundup}

InContext Solutions' mixed reality technology has been rocking the retail industry, creating bigger waves of disruption than ever before. This is evidenced through the great number of press mentions and media coverage in the past quarter, from outlets including Retail Dive, Forbes, Progressive Grocer, Shopper Marketing Magazine, and more. Take a look, below!

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ShopperMX™: More Than Just Planogram Software

  Our virtual reality platform, ShopperMX™, grew organically out of our need to provide more efficient, cost-effective custom research projects. Because we started out doing mostly planogram arrangement and assortment tests, we had to have a way to assemble and visualize planograms in a 3D space, so “planogramming” became a natural starting point when ShopperMX™ was in its infancy. 

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VR’s Role in the Race to Embrace Omnichannel

In the most recent edition of Convenience Store News, the cover story featured six different types of innovations or technologies that are disrupting retail’s convenience store channel today, and one of them was the emergence of omnichannel. The phrase “omnichannel” can mean different things to different people, but the overall idea is that it’s how retail connects with shoppers at every channel of commerce, including in-store, online, and mobile. The idea is sound, if not yet fully realized. That’s because it’s not easy to create a true omnichannel experience—as the publication points out, for small operators, or even larger ones who are already stretched to the limit, it can be a challenge to meet all of those consumer touchpoints.

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CPG has its Eye on Cannabis—Are You Prepared?

As of this year, there are nine U.S. states, plus Washington, DC, that have passed legislation to legalize marijuana for recreational use. Another 30 states have approved marijuana for medical purposes. And Canada is in the process of officially approving legalized marijuana for recreational and medical use throughout the country. Suffice it to say, the cannabis market is a hot topic these days.

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Brick & Mortar's Digital-First Advantage: Mixed Reality

Brand and store teams need to start thinking differently about brick and mortar retail. That’s no longer breaking news. But the bigger focus now is, how? Digital commerce, rapid delivery and in-store pick up are highly competitive, and customers have seemingly unlimited options at their fingertips. Store teams and marketers have an uphill battle to woo shoppers, but, luckily, they also have some innovative tools at their disposal to do so.

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Virtual Lets You Get Inventory Right the First Time

As retail becomes more personalized, more local, and more digital, many store footprints are starting to shrink. They don’t need as much space as they used to, because they don’t need to carry as many products as they used to. Sure, there are still big-box stores and department stores. But even those large retailers understand that they need to develop strategies that will ensure the amount of products they sell in the store makes sense from a ROI perspective.

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