VR’s Role in the Race to Embrace Omnichannel

In the most recent edition of Convenience Store News, the cover story featured six different types of innovations or technologies that are disrupting retail’s convenience store channel today, and one of them was the emergence of omnichannel. The phrase “omnichannel” can mean different things to different people, but the overall idea is that it’s how retail connects with shoppers at every channel of commerce, including in-store, online, and mobile. The idea is sound, if not yet fully realized. That’s because it’s not easy to create a true omnichannel experience—as the publication points out, for small operators, or even larger ones who are already stretched to the limit, it can be a challenge to meet all of those consumer touchpoints.

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CPG has its Eye on Cannabis—Are You Prepared?

As of this year, there are nine U.S. states, plus Washington, DC, that have passed legislation to legalize marijuana for recreational use. Another 30 states have approved marijuana for medical purposes. And Canada is in the process of officially approving legalized marijuana for recreational and medical use throughout the country. Suffice it to say, the cannabis market is a hot topic these days.

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Brick & Mortar's Digital-First Advantage: Mixed Reality

Brand and store teams need to start thinking differently about brick and mortar retail. That’s no longer breaking news. But the bigger focus now is, how? Digital commerce, rapid delivery and in-store pick up are highly competitive, and customers have seemingly unlimited options at their fingertips. Store teams and marketers have an uphill battle to woo shoppers, but, luckily, they also have some innovative tools at their disposal to do so.

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Virtual Lets You Get Inventory Right the First Time

As retail becomes more personalized, more local, and more digital, many store footprints are starting to shrink. They don’t need as much space as they used to, because they don’t need to carry as many products as they used to. Sure, there are still big-box stores and department stores. But even those large retailers understand that they need to develop strategies that will ensure the amount of products they sell in the store makes sense from a ROI perspective.

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How to Boost Sales with Merchandising Technology

There are no absolutes in retailing. (Except for change, of course.) However, there are a few rules of thumb that are good to follow, even if they might seem counter intuitive. We know this because we have extensive experience in conducting shopper research, and have the data to prove it. Based on the virtual store studies we’ve conducted over the years, we've noticed common themes when it comes to what works and what doesn't in merchandising, arrangement and assortment. As you’re planning your next in-store marketing campaign, category decision, or whole store strategy, here are three tips that could help boost sales.

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Retail is Embracing Augmented Reality (AR) and Here’s Why

Out of the many changes we’ve seen happening in the retail industry, augmented reality might be one of the more fun aspects. Unlike virtual reality, which takes place entirely inside a simulated space, AR overlays digital content into the real world. If you’ve ever used Snapchat or Instagram stories, you’ve probably turned your face into a cat, or enlarged your eyes, or viewed yourself in digital sunglasses. That’s AR. And along with its fun, entertaining aspect, it’s also creating buzz when it comes to shopping experiences.

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The Future of Retail Rests on Brick & Mortar's Evolution

As the world’s largest e-commerce market, China is nearing a tipping point when it comes to online retail. “Nearly half of the population there is actively making online purchases, leaving little room for growth,” according to a recent report from BI Intelligence. China may very well be reaching the point of saturation when it comes to online sales, at about 20%.

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10 Applications for Virtual Reality Store Simulations

Virtual reality store simulations are cool.  There's no getting around that. But how are brands and retailers really using them? Here are 10 ways virtual store simulations help you understand (& impact) shopper behavior on the path to purchase:

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