No Risk, All the Reward: Everything You Wanted to Know About Getting to Market Faster with VR

Posted by Gina Joseph on September 14, 2017


If you could climb a skyscraper and walk around at the top, without a chance of falling, would you? Or, say there was a way to see into the future to know you won’t need a raincoat at that outdoor concert—would you peek? I’d venture a guess that the answer is yes to both of these scenarios. Right now, most of us don’t climb skyscrapers, and we would probably bring the raincoat if there’s even a small chance of rain. We can’t predict the future, so there’s going to be some risk involved with that uncertainty.

The retail landscape is no exception to that rule—it’s impossible to predict exactly what the future holds for the world of commerce. We know that technology will continue to play a big role in both the way people shop and the way companies are run, but so far disruptors like Amazon/Whole Foods purchase, the new controversial Bodegas concept, and the sudden boom of direct-to-consumer channels are just the tip of the iceberg when it comes to what lies ahead. Which is why, for today’s retailers and manufacturers, speed and flexibility are key. Technology is the driving force of retail innovation, so it only makes sense to embrace it now so you can make quick adjustments down the road.

Virtual reality simulations are one way to gain foresight in order to plan ahead, without the risk. ShopperMX™ Indicators, specifically, is a VR tool from InContext that gives users the ability to rapidly conceptualize and evaluate multiple in-store concepts at once, to get to market faster and more affordably than ever before.

In the video above, Melissa Jurgens, InContext Solutions’ Vice President of­ Customer Success, explains the thought process behind the creation of ShopperMX™ Indicators, and how our clients are using them to stay nimble in an increasingly shifting retail environment. 

Want to learn more? Download our latest report, Rapid Virtual Prototyping for 21st Century Shopper Insights.

Gina Joseph

Gina is the Communication Manager at InContext Solutions

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