The Consumer Electronics Show is one of the largest, most influential, and most anticipated technology events in the world. Among the robots, flying cars and meatless hamburgers, CES 2019 also showcased the best and most innovative in retail technology within the High Tech Retailing Summit. So of course InContext was pumped to join in the fun.
The outlook for retail in 2019 is, well, exciting. There are so many advances when it comes to what technology can do for retail: artificial intelligence like voice assist, autonomous delivery vehicles, digitally-connected products and virtual and augmented reality all create a more seamless customer experience, while allowing for better data gathering.
From a merchandising perspective, we’ve known VR and AR are second to none when it comes to understanding executing new in-store concepts, and we were honored to be able to take our knowledge to the High Tech Retailing stage, where our CTO Tracey Wiedmeyer presented along with Jason Welsh from Accenture and Tony Bevilacqua from Cognitive3D.
Just check out this video that was shared explaining how new immersive VR eye-tracking technology and InContext's virtual simulations helped Kellogg's gain deeper insights into consumer behavior, creating a successful new product launch.