In VR, Customer Experience is Key

It can be overwhelming to get started in virtual reality; most people in our industry aren't very familiar with VR simulations, and for new clients it can seem daunting. But it doesn't have to be. While our enterprise platform, ShopperMX™, provides our clients with top-notch VR business solutions, we don't just hand them the keys and let them take it from there. InContext has had an amazing Customer Success team for years, but we recently stepped back and looked at where ShopperMX™ was headed, and quickly realized that we needed a team of experts to help our users all the way from onboarding to day-to-day support. 

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3 Ways to Stand Out at Your Next Category Review

To get noticed in any setting, you need to make a statement—whether it's the clothes you wear, the way you present yourself, or the ideas you have, standing out means being a little different from the rest. When it comes to category management, making a positive impact on the retailer is key for your recommendations to be approved. The category review process can get to be routine, tedious and "same-old". But it doesn't have to be that way. Take a look at our tips below to make your next category review one they won't forget. 

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Do Brands Really Need Retailers Anymore?

Well yes, for the most part they still do. Obviously brands born on the internet, such as Dollar Shave Club, inherently cut out the middle man—but what about the rest? As commerce continues to evolve and stores of the future emerge, we're seeing new ventures within the CPG space that are proving to make waves among consumers. One trend in particular has been evolving for the past few years: brands leaving the shelves to create stores of their own.

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Getting Comfortable with Virtual Reality Market Research

It’s impossible to deny that the world of commerce is changing in leaps and bounds. So it just makes good sense to learn about the latest technological innovations—and it’s more important than ever in order to compete in today’s retail space. But I’m not talking about beacons or mobile apps—although those are important too. I’m talking about virtual reality.

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Looking Back While Planning the Future of ShopperMX™

1,200 users. 1,250,00 images uploaded. 15,000 retail simulations. Since 2013, ShopperMX™ has continued to grow by leaps and bounds, with each new year bringing more optimized in-store concepts than the last. Dhiraj Khandelwal, InContext's Vice President of Products, helped develop and launch our cloud-based VR simulations and insights platform; three years later he reflects on SMX of 2013, where it is now, and where it is headed.  

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ShopperMX™ Turns 3

It's been 3 years since our clients have been bringing concepts to life using our cloud-based virtual reality simulation and insights platform, ShopperMX™, and they're showing no signs of slowing down. Neither are we. As shopper trends change and stores of the future emerge, we've continued to innovate and develop the platform to meet our client's needs. We'll let the numbers below speak for themselves.

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The Bi-Directional Future of Shopping

Kirk Olson,  VP of TrendSights at Horizon Media, presented on Day 2 of OmniShopper 2016, and had no shortage of relevant and insightful examples of retail trends represent today's shopper and that are shaping today's landscape. 

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OmniShopper '16 Gets Emotional with Gut vs. Data

OmniShopper 2016 kicked off at the Radisson Blu Chicago on Monday, and with it came opening keynotes summarizing how much has changed in the retail space since just last year. Cybrids? Templosion? These are just some of the phrases that came from opening MC's and "futurists" Erica Orange and Jared Weiner, of The Future Hunters. Yet the next speaker, Jessica Hendrix of Saatchi & Saatchi, was able to meld the importance of technology with the power of shopper emotions. 

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VR's Evolution in the World of Research

When you think of the many exciting uses for virtual reality technology, market research is not always the first vertical to come to mind. Yet VR has been a key component in improving research processes for manufacturers and retailers since 2009. VR has an important history in the world of research, and even more, is going to be a huge player in the way we conduct research now and into the future. 

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6 Tips to Getting The Most out of Your 360 Video

When Facebook and Oculus helped launch 360-degree videos into the limelight, virtual reality became more common in the daily lexicon of consumers. Facebook has even been working on ways to incorporate VR headsets into social media, with reaction emojis available through the use of the Gear VR app. 360 videos have been popping up in sports, real estate, journalism, and other mediums as well, and have proved their impact across industries. What about your industry? 360 videos can be useful tools for showcasing products and concepts.

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Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it.

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