Better Collaboration = Better Innovation. Technology Can Help.

CEOs around the world know that innovation is one of the main ingredients when it comes to growing a business. Companies must continually seek out new ways of doing things, or they risk getting left behind. But to truly be innovative, there shouldn’t be any kinks in the flow of communication and collaboration within a company, or with outside partners and stakeholders. In fact, according to Nielsen’s 2014 Consumer Packaged Goods Innovation report, the majority of product professionals rank collaboration among the top three most critical factors for innovation success. 

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Retail's Real Secret Weapon: Visual Attention Analysis

Brick and mortar retailers are getting smart about technology when it comes to competing with the ease and convenience of e-commerce. Geolocation, rewards cards, and mobile apps are all proving to be useful tools for determining the wants and needs of customers. And, as CNN Money recently profiled, some savvy retailers are using more sophisticated technology, in the form of heat mapping, in order to truly learn what and where their shoppers are looking when browsing a store. 

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Why You Need Virtual Reality Solutions Today

If you’re in the retail industry, you’ve heard the term “store of the future”. It’s what people say when they are talking about a new, fresh set up of a brick and mortar retail space. It could be the use of new technologies, or the way products are grouped or the way the store flows. Think Starbucks, Apple Inc. and Target—these retailers have all stayed on top of the trends, and continually experiment with new concepts that create engaging experiences for their customers.

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6 Habits You’ll Want to Adopt for Successful Range Reviews

Category reviews for Q4 are right around the corner. You’ve probably been doing your research and planning months in advance to come up with a concept worthy of pitching to retail partners. But many times, even with months of planning, these concepts can fall on deaf ears.

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In VR, Customer Experience is Key

It can be overwhelming to get started in virtual reality; most people in our industry aren't very familiar with VR simulations, and for new clients it can seem daunting. But it doesn't have to be. While our enterprise platform, ShopperMX™, provides our clients with top-notch VR business solutions, we don't just hand them the keys and let them take it from there. InContext has had an amazing Customer Success team for years, but we recently stepped back and looked at where ShopperMX™ was headed, and quickly realized that we needed a team of experts to help our users all the way from onboarding to day-to-day support. 

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3 Ways to Stand Out at Your Next Category Review

To get noticed in any setting, you need to make a statement—whether it's the clothes you wear, the way you present yourself, or the ideas you have, standing out means being a little different from the rest. When it comes to category management, making a positive impact on the retailer is key for your recommendations to be approved. The category review process can get to be routine, tedious and "same-old". But it doesn't have to be that way. Take a look at our tips below to make your next category review one they won't forget. 

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Do Brands Really Need Retailers Anymore?

Well yes, for the most part they still do. Obviously brands born on the internet, such as Dollar Shave Club, inherently cut out the middle man—but what about the rest? As commerce continues to evolve and stores of the future emerge, we're seeing new ventures within the CPG space that are proving to make waves among consumers. One trend in particular has been evolving for the past few years: brands leaving the shelves to create stores of their own.

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Getting Comfortable with Virtual Reality Market Research

It’s impossible to deny that the world of commerce is changing in leaps and bounds. So it just makes good sense to learn about the latest technological innovations—and it’s more important than ever in order to compete in today’s retail space. But I’m not talking about beacons or mobile apps—although those are important too. I’m talking about virtual reality.

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Looking Back While Planning the Future of ShopperMX™

1,200 users. 1,250,00 images uploaded. 15,000 retail simulations. Since 2013, ShopperMX™ has continued to grow by leaps and bounds, with each new year bringing more optimized in-store concepts than the last. Dhiraj Khandelwal, InContext's Vice President of Products, helped develop and launch our cloud-based VR simulations and insights platform; three years later he reflects on SMX of 2013, where it is now, and where it is headed.  

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ShopperMX™ Turns 3

It's been 3 years since our clients have been bringing concepts to life using our cloud-based virtual reality simulation and insights platform, ShopperMX™, and they're showing no signs of slowing down. Neither are we. As shopper trends change and stores of the future emerge, we've continued to innovate and develop the platform to meet our client's needs. We'll let the numbers below speak for themselves.

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Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it.

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