4 Smart Ways to Use VR for Retail Planning Today

There’s a heck of a lot that goes into the thought process of managing a category, or planning a product roll-out, or designing new marketing messaging for a brand. At least, there should be. Unfortunately, it’s not uncommon for these types of in-store decisions to be made based on guesses, or by simply assuming that a change to the shelf will lead to an increase in sales (hint, it usually doesn’t.)   

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Why VR for Retail Insights?

We know that some of the bigger up-and-coming retail trends are all about leveraging technology to create new and exciting customer experiences. And while some of that technology is consumer-facing—such as augmented reality shopping apps—there are other areas where retailers and brands are creating more streamlined and efficient workflows behind the scenes, using cutting edge innovation. 

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So, Your Retail Partners Want to See Ideas Before They Actually Exist? VR Can Do That.

In today's retail industry, disruptive players such as Brandless, HelloFresh and Dollar Shave Club are forcing traditional brands and retailers to completely transform in order to stay competitive in the modern world. With almost every retailer looking for ways to improve customer experience and stay relevant, it’s important that the manufacturers behind the curtain adapt that same innovative mindset—or risk losing business to those who do.

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What the Top Retail Organizations are Doing Right [Hint: Data Technology]

There’s no question that a lot goes into a successful retail strategy. With a million moving parts—including marketing, store layout, product selection, pricing, and much more—it’s a challenge to keep customers engaged and keep sales growing, especially in this ever-competitive space. The best bet is to look toward those who are getting it right, and learn how they’re doing it. 

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Do You Still Rely on These 2 Outdated Approaches to In-Store Marketing?

Conveying a clear, thoughtful message to shoppers is becoming more important than ever for today’s brands and retailers. Because shoppers have so many options when it comes to buying—online, subscription services, big box stores, convenience channels—they can simply head elsewhere to find what they need if expectations aren’t met.

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3 Reasons VR is Great for Private Label Retail

While big brands used to rule the CPG space, the rise of private label products has been making a huge impact in retail sales. In fact, owned brands are projected to capture 25% of dollars in the next decade, accoriding to CB Insights. Where private label used to seen as the second-rate bargain option, consumers—namely Millenials—have shifted their mindset to view smaller brands and new retailer-owned brands as the smarter, more economical choices.

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InContext in the Media {Q3 2018 Press Roundup}

InContext Solutions' mixed reality technology has been rocking the retail industry, creating bigger waves of disruption than ever before. This is evidenced through the great number of press mentions and media coverage in the past quarter, from outlets including Retail Dive, Forbes, Progressive Grocer, Shopper Marketing Magazine, and more. Take a look, below!

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ShopperMX™: More Than Just Planogram Software

  Our virtual reality platform, ShopperMX™, grew organically out of our need to provide more efficient, cost-effective custom research projects. Because we started out doing mostly planogram arrangement and assortment tests, we had to have a way to assemble and visualize planograms in a 3D space, so “planogramming” became a natural starting point when ShopperMX™ was in its infancy. 

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