We Launched the Next-Generation Platform for Retail Planning: Here's Why it Matters to You
Retailers and manufacturers understand that technology can be a competitive advantage if done right. That was true in 2012 when we created ShopperMX™ and is even more relevant today, as the competition arrives from every possible corner. We launched with the goal of creating an enterprise platform for retail to quickly and easily visualize, test, and present new in-store concepts through virtual shopping simulations. Over the last 6 years, we’ve grown the platform around that central point, while also learning more and more about how our customers work and the pressures they face to stay relevant.Read More
How to Compete in a Revived Frozen Food Aisle
Don't call it a comeback, but recently frozen foods are having a big moment in the retail spotlight. That's because CPG companies have started to offer more nutritious selections and interesting varieties beyond the typical processed frozen entrees and snacks. As CPG Matters points out, Nielsen has found that "U.S. sales from the freezer case advanced by 2.1 percent for the year ended in November... while unit sales were also up, by 1.2 percent." This seems to be due to the influx of new items including plant-based alternatives to pasta and rice, meatless and organic products, and more exciting entree options.Read More
A Decade of Retail Innovation: InContext Turns 10!
It's amazing how much can change in 10 years. Remember the year 2009, before we had Instagram, streaming video services, or Uber? There was no asking Alexa the weather, or listening to podcasts from your phone on the way to work. Yet it was that year that innovation in retail took a huge step forward, with the launch of virtual reality concept testing from a company called InContext Solutions.Read More
Missed us at CES 2019? Here’s a taste of what went down.
The Consumer Electronics Show is one of the largest, most influential, and most anticipated technology events in the world. Among the robots, flying cars and meatless hamburgers, CES 2019 also showcased the best and most innovative in retail technology within the High Tech Retailing Summit. So of course InContext was pumped to join in the fun.Read More
Looking Back: How Tech Influenced Retail in 2018
With each day that passes, exciting technologies are creating disruption in the world we live in. As they say, the rate of technological innovation grows exponentially, and we’ve seen the proof of that in how many things have changed just in the past decade. What used to seem like science fiction—such as smart watches, virtual reality experiences, or autonomous vehicles —are now part of our reality.Read More
Reaching “Iterative Efficiency” in Physical Retail
People like shopping in stores. By most accounts, the vast majority of all retail sales will still be done in physical stores in the year 2025. But, retail will most likely function differently than it has in the past. In some ways, brick and mortar will be like an extension of online, and vice versa—digital will be key to both online and in-store experiences. Retailers like Walmart are already making online ordering available in-store to shoppers, frictionless checkout is gaining steam and augmented reality is already starting to change the way people shop for large household items.Read More
4 Smart Ways to Use VR for Retail Planning Today
There’s a heck of a lot that goes into the thought process of managing a category, or planning a product roll-out, or designing new marketing messaging for a brand. At least, there should be. Unfortunately, it’s not uncommon for these types of in-store decisions to be made based on guesses, or by simply assuming that a change to the shelf will lead to an increase in sales (hint, it usually doesn’t.)Read More
Why VR for Retail Insights?
We know that some of the bigger up-and-coming retail trends are all about leveraging technology to create new and exciting customer experiences. And while some of that technology is consumer-facing—such as augmented reality shopping apps—there are other areas where retailers and brands are creating more streamlined and efficient workflows behind the scenes, using cutting edge innovation.Read More