3 Reasons Why VR Can Be Scary – And 1 Why It’s Not

It’s that time of year again - pumpkin spice lattes are available at Starbucks, candy is on full display and fake spiders, witches, and ghosts are at every turn. As an adult, real-life problems are scarier than any Halloween horror. Instead of the bogeyman or monsters keeping us up at night, we’re more likely to stay awake worrying about a deteriorating vendor relationship or receiving negative feedback on a new design concept.

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Q&A: How to Get Started (and Be Successful!) with VR

Virtual reality is quickly becoming the hot topic of conversation around the country and around the world. But while many people may understand how VR is changing entertainment, or creating life-saving medical breakthroughs, the everyday uses for VR are just now starting to become realized. We’re beginning to change the way we think about doing everyday things—how could VR enhance this? How would it make life easier?

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Seasonal Display Headaches? Turn to VR

As we approach the fall and winter holiday seasons, shopper marketing teams have already been in high gear developing inviting, engaging in-store display concepts to go with the changing holidays and that will make customers more aware of a brand or more apt to make an impulse purchase. Yet, as many a shopper marketer can attest, an idea that sounds great during an initial brainstorming session can often fall to the wayside due to tight budgets and time constraints. 

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Q&A: Taking Virtual Reality Further with Intel

This week we were excited to announce we have formed a collaboration with Intel that aims to boost innovation in the retail space with VR technology. InContext continually strives to push the boundaries of virtual reality capabilities, so working with a forward-thinking business like Intel can only give us more momentum to take our solutions to the next level.

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Better Collaboration = Better Innovation. Technology Can Help.

CEOs around the world know that innovation is one of the main ingredients when it comes to growing a business. Companies must continually seek out new ways of doing things, or they risk getting left behind. But to truly be innovative, there shouldn’t be any kinks in the flow of communication and collaboration within a company, or with outside partners and stakeholders. In fact, according to Nielsen’s 2014 Consumer Packaged Goods Innovation report, the majority of product professionals rank collaboration among the top three most critical factors for innovation success. 

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Retail's Real Secret Weapon: Visual Attention Analysis

Brick and mortar retailers are getting smart about technology when it comes to competing with the ease and convenience of e-commerce. Geolocation, rewards cards, and mobile apps are all proving to be useful tools for determining the wants and needs of customers. And, as CNN Money recently profiled, some savvy retailers are using more sophisticated technology, in the form of heat mapping, in order to truly learn what and where their shoppers are looking when browsing a store. 

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Why You Need Virtual Reality Solutions Today

If you’re in the retail industry, you’ve heard the term “store of the future”. It’s what people say when they are talking about a new, fresh set up of a brick and mortar retail space. It could be the use of new technologies, or the way products are grouped or the way the store flows. Think Starbucks, Apple Inc. and Target—these retailers have all stayed on top of the trends, and continually experiment with new concepts that create engaging experiences for their customers.

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6 Habits You’ll Want to Adopt for Successful Range Reviews

Category reviews for Q4 are right around the corner. You’ve probably been doing your research and planning months in advance to come up with a concept worthy of pitching to retail partners. But many times, even with months of planning, these concepts can fall on deaf ears.

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In VR, Customer Experience is Key

It can be overwhelming to get started in virtual reality; most people in our industry aren't very familiar with VR simulations, and for new clients it can seem daunting. But it doesn't have to be. While our enterprise platform, ShopperMX™, provides our clients with top-notch VR business solutions, we don't just hand them the keys and let them take it from there. InContext has had an amazing Customer Success team for years, but we recently stepped back and looked at where ShopperMX™ was headed, and quickly realized that we needed a team of experts to help our users all the way from onboarding to day-to-day support. 

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3 Ways to Stand Out at Your Next Category Review

To get noticed in any setting, you need to make a statement—whether it's the clothes you wear, the way you present yourself, or the ideas you have, standing out means being a little different from the rest. When it comes to category management, making a positive impact on the retailer is key for your recommendations to be approved. The category review process can get to be routine, tedious and "same-old". But it doesn't have to be that way. Take a look at our tips below to make your next category review one they won't forget. 

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Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it.

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