2 Big Reasons Why Shopper Marketing + VR is a No-Brainer

In today’s world of CPG and retail, much attention is given to shifting store footprints, and how to reimagine the center store for a more personalized customer experience. But a big part of why those customers buy what they buy has to do with shopper marketing. The need for innovative methods of drawing shoppers in and keeping them engaged has become a necessity for brick and mortar locations, and as technology changes the way we shop, technology is also rapidly changing the role of the shopper marketer.

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Virtual, Reality, and Living in the Cloud

Back in the 1980s, the most disruptive technology to hit in-store planning and category management was the introduction of JDA software—and it remains an integral part of the industry to this day. But the difference now is that technology has grown exponentially and changed the way consumers shop. We hear it over and over, but as the ways to discover, research, browse, and buy continue to evolve, so must the ways in which we develop in-store concepts. 

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Attention Retail Researchers: We Nixed "Sequential Monadic" {And Here's Why}

Consider this: It’s Monday. You go into your favorite store after seeing an ad for a new brand of cookies that’s on sale Just Today! You get to that aisle, decide which flavor to buy, pay, and leave.

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VR vs. AR {What Do WE Do?}

Virtual reality and augmented reality often get grouped together under one big umbrella of new and disruptive technologies. For good reason—they both offer unique, alternate-reality capabilities that visually transport the user beyond the physical world, and they’re popping up in a variety of industries. But it’s important to understand that VR and AR are not interchangeable technologies. Here at InContext, we currently work solely within virtual reality applications when it comes to innovative solutions for retail. Why? Let me explain.

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Shoptalk 2017: Tweets & Takeaways

The retail industry, and perhaps, especially, the CPG space, is not necessarily known for being the hippest, most technologically-advanced industry out there. While there are many important, informative conferences for retail professionals, Shoptalk differentiates itself by aiming to offer a fresh, innovative approach to tackling industry challenges. In only its second year on the circuit, the 2017 conference attracted more than 5,000 retailers, manufacturers, shopper marketers, sales professionals, venture capitalists and solutions providers all looking to get a new perspective on the state of retail. And it didn't disappoint. 

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VR is disrupting the retail industry – but not in the way you might think

This article was originally published on LinkedIn as part of the Shoptalk 2017 blog series.   Virtual reality is being talked about a lot right now. Depending on who’s doing the talking, VR is either on its way to change the future as we know it, or it’s on a path toward another 90’s era extinction. Whether or not VR will make its way into consumer’s living rooms any time soon remains to be seen—in the gaming world, it’s an amazing technology but comes at a hefty price. In other industries, however, VR has already made waves when it comes to creating a learning space. We’ve seen how VR can help doctors practice medical procedures without the risk; how it can take children into the solar system; and how it helps people in different cities, countries or continents view real estate without hopping on a plane.

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VR: Helping Startups Win Shelf Space Since 2009

Infographic via CB Insights It’s common knowledge in today’s world of retail that times are not easy for CPG companies and their retail partners. The big players in the space have been busy with mergers and acquisitions in the hopes of gaining back some of their market share, but as fresh and organic food options and delivery services continue to grow, they are facing an increasing amount of competition.

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Why We Joined the VRARA

At one time, not that long ago, virtual reality technology was a futuristic, hypothetical concept for the most part—there were gamers who were very much into the advancement of VR, but it wasn’t something people saw potential in beyond entertainment. Until it was. The past decade has shown us that VR has a multitude of important uses far beyond gaming—it has infiltrated the business world, and created advancements in health and education.

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Tech Gets Niche: AI, IoT and VR in Unlikely Places

When we think about the latest in technological advances, many of us might picture a package-delivering drone, or maybe Elon Musk in the front seat of a self-driving, zero-emission sedan. But there are some pretty amazing technologies that are already making waves within smaller, niche industries as well.

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Shoptalk is Back and We’re Bringing the VR

Having only one year on the event circuit under its belt, Shoptalk is still quite new, but has proven to be a powerhouse retail and ecommerce conference that attracted more than 3,100 attendees in 2016. Therefore, InContext is honored to be heading to Las Vegas March 19-22 to speak and exhibit at this year’s event, and we’re excited to bring our extensive VR knowledge with us.

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Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it.

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