Getting Comfortable with Virtual Reality Market Research

It’s impossible to deny that the world of commerce is changing in leaps and bounds. So it just makes good sense to learn about the latest technological innovations—and it’s more important than ever in order to compete in today’s retail space. But I’m not talking about beacons or mobile apps—although those are important too. I’m talking about virtual reality.

Read More
Looking Back While Planning the Future of ShopperMX™

1,200 users. 1,250,00 images uploaded. 15,000 retail simulations. Since 2013, ShopperMX™ has continued to grow by leaps and bounds, with each new year bringing more optimized in-store concepts than the last. Dhiraj Khandelwal, InContext's Vice President of Products, helped develop and launch our cloud-based VR simulations and insights platform; three years later he reflects on SMX of 2013, where it is now, and where it is headed.  

Read More
ShopperMX™ Turns 3

It's been 3 years since our clients have been bringing concepts to life using our cloud-based virtual reality simulation and insights platform, ShopperMX™, and they're showing no signs of slowing down. Neither are we. As shopper trends change and stores of the future emerge, we've continued to innovate and develop the platform to meet our client's needs. We'll let the numbers below speak for themselves.

Read More
The Bi-Directional Future of Shopping

Kirk Olson,  VP of TrendSights at Horizon Media, presented on Day 2 of OmniShopper 2016, and had no shortage of relevant and insightful examples of retail trends represent today's shopper and that are shaping today's landscape. 

Read More
OmniShopper '16 Gets Emotional with Gut vs. Data

OmniShopper 2016 kicked off at the Radisson Blu Chicago on Monday, and with it came opening keynotes summarizing how much has changed in the retail space since just last year. Cybrids? Templosion? These are just some of the phrases that came from opening MC's and "futurists" Erica Orange and Jared Weiner, of The Future Hunters. Yet the next speaker, Jessica Hendrix of Saatchi & Saatchi, was able to meld the importance of technology with the power of shopper emotions. 

Read More
VR's Evolution in the World of Research

When you think of the many exciting uses for virtual reality technology, market research is not always the first vertical to come to mind. Yet VR has been a key component in improving research processes for manufacturers and retailers since 2009. VR has an important history in the world of research, and even more, is going to be a huge player in the way we conduct research now and into the future. 

Read More
6 Tips to Getting The Most out of Your 360 Video

When Facebook and Oculus helped launch 360-degree videos into the limelight, virtual reality became more common in the daily lexicon of consumers. Facebook has even been working on ways to incorporate VR headsets into social media, with reaction emojis available through the use of the Gear VR app. 360 videos have been popping up in sports, real estate, journalism, and other mediums as well, and have proved their impact across industries. What about your industry? 360 videos can be useful tools for showcasing products and concepts.

Read More
Q&A: Turning up the VR Volume with InContext's Research & Development Team

When it comes to working in the tech space, Research and Development has to be up there for top coolest jobs. At InContext, our R&D team specifically works with the most cutting-edge virtual reality technology to keep us at the forefront of innovation. VR is ready to take off and change how we do everyday things from here on out, and we see immersive virtual reality—which uses headset devices such as Oculus and the HTC Vive—as the next step in our mission to help the B2B commerce space leverage VR simulations to improve business functions.  We wanted to give an inside look into what projects our R&D team is working on now, as well as what they see coming down the road for VR and commerce, so we chatted with InContext's R&D Team Lead, Mike Caputo. 

Read More
3 Tech-Enabled Tools To Easily Elevate Your Market Research Game

Researchers have a lot on their plates. As time and technology advances, so do the needs and demands of companies looking to gain the best insights available into how shoppers shop their brands. Most researchers now know that relying on surveys alone, with imperfect measures like purchase intent, isn’t going to cut it anymore—but what will? Rather than depending on the traditional approach of trying to squeeze a little more value out of survey questions, there are new tools and techniques that leap frog the limitations of self-reported data. Here are three of the latest tech tools that innovative researchers are leveraging as part of a modern testing toolkit: 

Read More
VR Devices in B2B: What Do They Really Do?

This article was originally published on LinkedIn.   Virtual reality hasn’t reached widespread consumer adoption, but that hasn’t stopped VR devices and applications from popping up everywhere in industries from healthcare to retail. VR is literally transforming the way we do business, enhancing our understanding of how things work, and will eventually change how we interact with things, including each other.

Read More

Subscribe to blog alerts

Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it.

Learn more

The media is buzzing about InContext.

Check out our most recent press mentions!

 Read Now