3 Ways VR Creates Retail Opportunity

When disruption is the new normal and the retail landscape is evolving faster than ever, the pressure to keep up and stay relevant is at an all-time high. Competition from Amazon and direct-to-consumer startups can leave CPG brands and retailers feeling less than confident about their next move—and yet it’s not just Amazon that’s producing challenges for the brick and mortar set. Changes in policy, such as more transparent nutrition labels on packaged goods, and the consumer trend toward natural, organic and cruelty-free products has meant the industry as a whole is feeling pressure from all sides.

Read More
Two Huge Pain Points Every Retailer is Facing [And How VR Can Help Solve Them]

Today’s brick-and-mortar stores are aware that the shopper landscape is no longer straightforward, or stable, or seemingly predictable. Retailers used to control one or two touchpoints when it came to the shopping journey—but technology has flipped that on its head, and put the shopper in the driver’s seat. In-store shopping is still a thing—but it’s just one channel in a cornucopia of buying options.  

Read More
InContext in the Media {Q3 2017 Press Roundup}

InContext Solutions' VR technology has been rocking the retail industry, creating bigger waves of disruption than ever before. This is evidenced through the great number of press mentions and media coverage this quarter, from outlets including VentureBeat, Virgin, The Next Web, Inc.com, Shopper Marketing Magazine and Refrigerated & Frozen Foods, and more. Take a look, below!

Read More
How Teamwork Makes the Retail Dream Work

In-store shopping is alive and well; with all the talk of omnichannel and connected shopper experiences, that much is obvious. In a study conducted by Harvard Business Review, customers who conducted prior online research led to 13% greater in-store spending among omnichannel shoppers. For Millennials, and even more so for Gen Z, and beyond, there won't be such a division of online vs. in-store. It will just be whatever is convenient, or makes sense for the mood they are in or the place they are at. They will expect both digital and physical touchpoints to be seamless, and right now it's up to it's up to the retailers and manufacturers to make sure the customer experience stays front and center. 

Read More
How Gaming Mice Made Me Optimistic About VR

As the Research & Development Lead at InContext Solutions, I know—as with any new market—there’s a mixture of trepidation and optimism surrounding virtual reality. But the technology has come a long way, and many industries are beginning to take note of its innovative uses. At InContext, we help businesses in the retail and manufacturing space work smarter, by giving them a way to visualize and evaluate new concepts without ever building anything in the physical world. For our clients, VR allows them to save money and time. So instead of trepidation, here are two reasons why I’m optimistic about VR’s future, and why you should be too: 

Read More
No Risk, All the Reward: Everything You Wanted to Know About Getting to Market Faster with VR

  If you could climb a skyscraper and walk around at the top, without a chance of falling, would you? Or, say there was a way to see into the future to know you won’t need a raincoat at that outdoor concert—would you peek? I’d venture a guess that the answer is yes to both of these scenarios. Right now, most of us don’t climb skyscrapers, and we would probably bring the raincoat if there’s even a small chance of rain. We can’t predict the future, so there’s going to be some risk involved with that uncertainty.

Read More
Virtual Reality and the Blueprint for Change {Q&A with David Rich}

As a veteran of high tech consulting, business development, and data analytics, David Rich is intimately familiar with the process of growing innovative business solutions. He is the former CEO of Revolution Analytics, and spent nearly three decades at Accenture, where he served as Global Managing Director, founded Accenture Analytics and led the CRM Service Line and the High Tech Industry. So his interest in virtual reality and its impact on retail business processes does not come as a surprise. Which is why the newly appointed Executive Chairman of the Board at InContext hopes to establish partner programs and help the company continue to develop impactful VR solutions for retail—as well as guide the technology further down the road to virtual commerce. David sat down with us to talk a bit more about his experience in the industry, and why he’s excited about where InContext is headed.

Read More
Virtual Reality: The Secret Sauce of Retail Innovation

The Amazon/Whole Foods deal is finally official, and everyone is scrambling to find out how it will change the way we get our groceries. People have been happy to learn that prices at Whole Foods are going down, and the availability of food delivery and click-and-collect services are on the rise. From a business perspective, Amazon is throwing down the gauntlet for how the retail industry operates from this point forward. And the industry needs to listen up.

Read More
Forget Power Point: VR Headsets are Here for Next-Level Presentations

They say a picture is worth a thousand words. But how much is an experience worth? When it comes to retail, it can mean a difference of millions of dollars and months of time. That’s because gaining buy-in for a new in-store concept can be tricky. Even after you’ve already done the heavy lifting to come up with a fresh idea—adjusting and evaluating it until you’re sure you have a winner—it can be difficult to convince decision makers and stakeholders to give it the go-ahead. Often times, pictures and static data using Power Point slides aren’t enough to make them understand a concept’s true impact.    This is where immersive VR capabilities will prove to be game changers when it comes to gaining buy-in. By using a VR headset, you can bring your audience directly into your vision, for a collaborative, two-way conversation. 

Read More
3 Reasons Why Immersive VR is the Tool of the Future

Virtual reality is one of the hottest topics in tech today. While there's no shortage of skeptics predicting VR’s eventual demise, the fact is virtual innovation is growing at an exponential rate—and its ability to create groundbreaking solutions can’t be denied, or ignored. 

Read More

Subscribe to blog alerts

Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it.

Learn more

The media is buzzing about InContext.

Check out our most recent press mentions!