We like to lead by example.

The executive team at InContext Solutions is comprised of some of the brightest and most innovative minds in our industry. Individually, their resumes are impressive, but collectively, they comprise a strong, progressive team that works hard to embody the company values. They take great pride in delighting our clients with our solutions, while continuing to make our company a quality place to work.

"If your actions inspire others to dream more, learn more, do more and become more, you are a leader."

- John Quincy Adams


David Rich headshot-1David Rich Chief Executive Officer

David was most recently named as Chief Executive Officer at InContext Solutions, after serving as Chairman of the board of directors since 2017. He also serves as Chairman and CEO of DBR & Associates, an independent consulting/advisory Firm, focusing on C-Suite Agenda topics such as Big Data Analytics, “Big Marketing,” and the associated transformation of the IT function.

Prior to forming DBR, David became CEO of Revolution Analytics in early 2012, where he focused on accelerating large-scale adoption of the company’s flagship Revolution R Enterprise product. Before that, he was the Global Managing Director for Accenture Analytics, and was responsible for driving the company's investments, offerings and capabilities in predictive analytics solutions. Through September 2010, he was also Managing Director of Accenture's CRM service line, leading the development of CRM capabilities to meet the needs of marketing, sales and service optimization/transformation customers worldwide.


Mark Hardy President

Mark serves as President of InContext Solutions, after joining the company as CEO in October 2012. With over 25 years of leadership experience, Mark has built an exceptional track record in driving growth at a broad range of technology and information services companies, through a combination of rapid innovation and globalization of product portfolios. Mark started his career at Procter & Gamble, and has since held executive roles at GfK NOP, Dun & Bradstreet, Survey Sampling International (SSI), Information Resources (IRI), and Greenfield Online.

Mark holds a Bachelor of Science in marketing and business education from East Carolina University and attended Cornell University’s Executive Program. Mark is also an executive board member for the Center of Retailing Excellence at University of Arkansas’ Sam Walton College of Business. In his free time, Mark coaches soccer and enjoys boating, skiing and scuba diving among other outdoor activities with his family.



Tracey Wiedmeyer Chief Technology Officer

Tracey serves as Chief Technology Officer and cofounded InContext Solutions in 2009, developing the industry’s first web-based virtual market research platform. Tracey has over 14 years of experience developing technology platforms that have driven growth in a wide range of industries, including insurance and banking services as well as the mortgage underwriting industry. Tracey is a member of the YEC (Young Entrepreneurs Council) and the Forbes Technology Council, where he contributes his ideas and knowledge to the tech and business space. He holds a bachelor’s degree in economics and computer science from Ripon College, and a master’s degree in computer science from DePaul University. Outside of work, Tracey enjoys spending time outdoors with his family.



Rich Scamehorn Chief Research Officer

Rich co-founded InContext Solutions in 2009, and serves as Chief Research Officer. He has over 20 years of market research experience, and began his career at Rockwood Research and Market Resource Associates, two start-up research suppliers. He moved to the client side with Tennant and General Mills where he introduced virtual store testing as a faster, cheaper method providing great cost savings to the company. Rich holds a bachelor’s degree from Macalester College in mathematics and a master’s degree from the University of Minnesota in statistics. In his spare time, Rich enjoys being involved in his children’s sports and activities.



Derick Goodman Chief Growth Officer 

Derick joined InContext in October 2011. He currently serves as Chief Growth Officer, where he leads the company’s worldwide sales and marketing efforts. Derick has over 10 years of experience working within high growth companies to successfully develop and foster relationships with some of the world’s leading brands. Prior to joining InContext, Derick held a similar role at Schawk Retail Marketing, a global shopper marketing agency, where he lead the firms new business efforts. He began his career in syndicated market research and held a variety of positions at Mintel International. Derick graduated from the University of Iowa with degrees in both marketing and business management with a certificate in international business. He currently serves as an executive board member of the University of Arkansas Sam M. Walton College of Business Center for Retailing Excellence, and is actively involved in a variety of not for profit organizations. Outside of work, Derick enjoys international travel and is a self-proclaimed foodie.  



Jonathan Donath Group Vice President, Finance

Jonathan joined InContext Solutions in 2017 and leads all accounting and finance activities including budgeting, forecasting, and capital management. For more than 13 years, he has helped companies of various sizes and industries meet their financial objectives, by providing strategic guidance and analysis. Prior to joining InContext, Jonathan was Vice President of Accounting and Finance for iStreamPlanet Co., where he managed all accounting, finance, and human resources. In 2015, he helped lead the company through a successful acquisition by Turner Broadcasting Company. Jonathan graduated from Northern Arizona University with degrees in Accounting and Finance, holds an M.B.A. from Arizona State University, and has been a licensed Certified Public Accountant for more than 10 years. In his spare time, Jonathan enjoys various physical activities and challenges, such as Crossfit and yoga.



Heather Baker Vice President, Talent Management

Heather joined the company in 2015 as the VP of Talent Management to lead initiatives in hiring, developing and retaining top talent. She has over 15 years of experience in talent management for growth stage companies in technology and database marketing. Prior to joining ICS, she consulted for Chicago-based digital marketing firm Leapfrog Online building sustainable talent management strategies. Before Leapfrog, she was managing partner for retained recruiting practice BennettBaker, where she built talent teams for startups and Fortune 500 database marketing companies. Her earlier career consisted of marketing roles for then startup yesmail.com as well as agency DraftFCB.Heather holds a Bachelor of Arts degree from Kenyon College and and Integrated Marketing Certificate from DePaul University. In her spare time she serves as a coach for students at Experience Institute and enjoys traveling across many continents.



Melissa Jurgens Chief Customer Officer

Melissa joined InContext in 2011. She currently leads the Customer Success organization, where she is responsible for customer strategy; software implementation, adoption and retention; and managed services. With more than 15 years of experience in customer relationship management, product strategy and business development, Melissa’s focus is on accelerating the value received by customers and maximizing growth for InContext. Prior to joining InContext, Melissa was VP Sales & Account Management at Mintel International, where she led global customer teams. She holds a BA from Drake University with majors in International Relations and French and a minor in Economics. Melissa is a member of ChiWomen LEADIT and Riverside Junior Women’s Charity. She enjoys spending time with her family, running and travel.   



Ryan Werch Vice President, Operations

Ryan was one of the first non-founding employees at the company when he joined InContext Solutions in January 2010. As Vice President of Operations, he brings more than 9 years of experience working in the consulting and technology industry, and leads the efforts toward supporting company growth through operational efficiency and developing plans to meet future business needs. Ryan holds a B.S. in Business Administration from the University of Wisconsin at Green Bay, where he was also a scholarship athlete for their Division 1 Men’s Basketball team. Outside of the office Ryan enjoys spending time with his wife and three children and mentoring area youth through his entrepreneurial athletic program.