We show clients how their retail ideas will play out in the real world—before they invest.

InContext Solutions is the global leader in enterprise mixed reality solutions for total retail optimization. In a time when tech-savvy shoppers are leading the charge for innovation, we’re dedicated to providing retailers and brands with faster, more cost-effective methods for taking new concepts to market—and ultimately enhancing the shopper experience.  

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Founded in 2009, we provide a unique, in-depth perspective on what consumers see on the shelf, how this drives their purchase behavior, and why. With the power of ShopperMX™—the world’s first enterprise mixed reality platform—our clients can ideate new in-store concepts, evaluate with test shoppers, and activate those concepts to market. It’s hindsight, upfront.

Our goal is to give clients the confidence they need to create winning shopper experiences and make smart business decisions. With more than 50 clients including Nestle, Smucker’s, Kellogg’s, Anheuser-Busch, Dannon and Walmart, InContext Solutions has helped some of the nation’s largest retailers and manufacturers make time- and money-saving decisions. We have been named as an Innovator on the 2016 Chicago Techweek 100 list, added to the Inc. 5000 Fastest Growing Companies list, named as a finalist for the Best B2B Company in the 2016 Moxie Awards, awarded for Chicago’s best technology work culture by Tech in Motion, and have been recognized as one of “America’s Most Promising Companies” by Forbes.

Our clients tell us they’ve experienced more creative ideation sessions, better collaboration with internal and external partners, and higher compliance with new concept implementation. Take a look at our Resource Center for some case studies, videos and white papers that show just how they did it.

Our Values

We live by five core values through which we engage with one another, our customers, and our partners, every day.


WE BLAZE THE TRAIL.

Our drive and passion places us on the frontier of cutting edge technology.

BE COURAGEOUS. BE VOCAL. 

We empower each other to speak up, challenge assumptions, and share bold ideas no matter rank nor seniority.

WE ARE UNIFIED. 

We achieve long-standing success by uniting our individual strengths, staying humble, and taking on challenges, together.

TRUST THROUGH TRANSPARENCY.

We build honest relationships and keep sight of the bigger picture through open communication and joint accountability.

CHANGE IS CONSTANT, NECESSARY & WELCOME.

We draw energy from change, learn quickly from our mistakes, and change course with confidence.

ITA_Member_Badge_LG.jpg   IGD_Member_Logo.jgpMember of the VR/AR Association

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