Month: June 2020

Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

NEW YORK, June 9, 2020 /PRNewswire/ — Today, Nielsen (NYSE: NLSN) Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; …

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