Month: March 2020

Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate

With the unprecedented steps that have been taken around the world to address the global pandemic of COVID-19, we know that everyone’s daily lives are in a state of flux—we are all in the same boat. Knowing that, and understanding that your current and future research projects are being impacted, we want to help you …

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Virtual A/B Test Yields Category & Brand Improvement

The Challenge A major beverage manufacturer believed the current in-market ready-to-drink (RTD) beverage set was ineffective due to loosely defined segmentation and brand blocking. By pushing for in-aisle merchandising solutions with tighter brand blocking and organized price tier segmentation, the company felt consumers would make faster purchase decisions and drive growth in this specific RTD …

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