Month: November 2019

2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology

Creating, evaluating and implementing a new in-store concept is an intricate process, and for good reason: the right changes will result in more awareness or sales, but the wrong changes can be costly. Luckily, new technologies are making that process faster and easier for everyone involved. In an industry that has historically shied away from …

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Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap”

In the retail space, technological advancement is becoming more and more prevalent in the race against irrelevancy. As consumer preferences change from one day to the next, organizations need to be agile, data-driven and efficient in their business processes. At InContext, this is what has motivated us from the beginning—but a recent study by Accenture …

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New Product Launch Success

The Challenge Faced with 17 potential in-store executions, a manufacturer needed to come up with a winning strategy for introducing their new product in-store. The business was facing fundamental location questions while looking for a rock solid sales story that could be customized to individual retail customers.  The Method The manufacturer leveraged InContext’s virtual solutions …

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