Optimize the freezer aisle with virtual reality, digital technology

This is a guest post by InContext CTO Tracey Wiedmeyer for Refrigerated & Frozen Foods Magazine.

Thanks to the Millennial generation, the freezer aisle is heating up. Sales are growing, as Millennial appetites push retailers toward new products in the frozen food category. And, as tastes change, operators are needing to adopt innovative technology to keep up. That’s where virtual reality (VR) comes in.

Virtual solutions designed specifically for retail can help improve store organization. This technology can also help retailers plan and place signage and create personalized experiences. Here’s how the implementation of 3D simulations and VR technology in user testing is helping retailers succeed in the frozen foods aisle.

Read more at Refrigerated & Frozen Foods.

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