Month: July 2019

Understanding Purchase Influences with Virtual Shopper Decision Trees

The Challenge A manufacturer client wanted to better understand purchase influences for their target shoppers in the hard-to-track convenience store channel, as well as intensify their focus on thought leadership. The Method The manufacturer had recently secured the Category Captaincy. They wanted to maintain their reputation as a thought leader by gaining deeper insights into …

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The Case for Virtual Store Research

There is no shortage of innovative solutions in the retail space, because forward-thinking organizations understand that today’s processes require faster, more streamlined solutions than in year’s past. But understanding doesn’t always lead to implementation. How many are truly adopting those technologies into every day processes? The thing is, there’s always a learning curve when it …

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Optimize the freezer aisle with virtual reality, digital technology

This is a guest post by InContext CTO Tracey Wiedmeyer for Refrigerated & Frozen Foods Magazine. Thanks to the Millennial generation, the freezer aisle is heating up. Sales are growing, as Millennial appetites push retailers toward new products in the frozen food category. And, as tastes change, operators are needing to adopt innovative technology to …

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Sending the Right Message: Evaluating In-Store Signage and Displays with Virtual

Signage and displays play a huge part of the in-store experience, yet how do you truly know if your marketing initiatives will be a hit with customers Traditional methods of surveys and mock store tests can give us a better idea, but they come with ambiguity, as well as a hefty price tag. Luckily, there’s …

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Packaging Redesign Custom Study

The Challenge A manufacturer client had historically good sales with the current packaging of a specific frozen food item, but they realized that they could be saving money on materials if they reconfigured the product’s packaging. In this case, they wanted to make sure the new packaging concept would continue to maintain or increase sales …

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These Top 5 Retail “Trends” Are Becoming Retail Mainstays

As brick and mortar retail stores regularly face new pressures to evolve with the latest shopper needs, they are increasingly leveraging the latest solutions to improve shopper perception and increase sales. While we often talk about what’s trending in the retail space, we’ve noticed a few strategies that are quickly becoming the norm for forward-thinking …

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