Month: June 2019

Here’s Why Category Managers are Turning to VR Technology

Today’s responsibilities as a category management professional have never been so expansive. As Professor Janet Hartley told the told attendees at the Institute for Supply Management (ISM) conference in April, category management is a “really interesting mix of skills… You need someone who’s analytical, as well as someone who is creative and entrepreneurial.” Category managers …

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Cross-Category Purchase Improvement

The Challenge A mass merchandiser was losing share to specialty stores in several high margin categories. They needed to define new layouts that would drive cross-category purchase in those categories. The Method In ShopperMX™, the client rearranged shelving and adjacencies to experiment with store flow, then integrated innovative merchandising to encourage purchase from secondary locations. …

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How to Gain Trust When it Comes to Retailer Relationships

Despite the increasing trend of private labelconsumer products on the shelf, the influx of direct-to-consumer options, and thetensioncreated by price increases, retailers and brands still need each other. Whilethese trends may have certainly shaken up the traditional relationship model, peoplestill want to shop stores, and they want variety—which means brands andretailers will be most successful …

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Understanding How New Seasonal Displays and Fixtures Affect Shopper Behavior

The Challenge A retail and manufacturer were working together to learn how a new holiday-themed display could inspire additional purchases both in and out of the aisle. To understand the best approach to take, the retailer asked the manufacturer for detailed insights and heat maps of how shoppers move through and shop this aisle. They were …

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