Month: April 2019

InContext Solutions Launches Next Generation of Its Virtual Decision-Support Platform for Retail, ShopperMX™

The new ShopperMX™ 3D-simulation platform increases agility, scalability, and collaboration for retailers and manufacturers. CHICAGO – February 22, 2019 – To continue helping innovative retailers and manufacturers gain a competitive edge in the ever-changing retail landscape, InContext Solutions, the global leader in 3D-simulation software for retail, today announces the launch of its second-generation, decision-support platform, ShopperMX™. Forward-thinking retailers …

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This Fast-Growing VR Startup’s Hiring Secret: Gaming Engineers

Placeholder From Webinar 1 This article was originally published on Chicago Inno.  Chicago startup InContext Solutions is building a virtual reality platform that lets retailers like Walmart and Walgreens simulate in-store shopping experiences, allowing them to test things like shelf displays and store layouts before building their spaces. And as the venture-backed startup’s technology becomes popular with top …

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Virtual A/B Test Yields Dramatic Category Improvement

Challenge A manufacturer wanted to optimize category sales by testing the opportunity around cereal and key arrangement changes. Test The manufacturer conducted a 3-cell test (Control and 2 Tests) to optimize category and manufacturer sales. Results Both test cells outperformed the Control at the category level and for the manufacturer. There was an opportunity for: …

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Manufacturer Virtually Tests and Validates Assortment Changes

Challenge The manufacturer used a multi-cell virtual test to validate assortment and cube change models and increase confidence for execution. Their overall objectives were: Test Delineate impacts of cube and price changes to improve planning at the account team level. Assess base price change impact. Test and validate assortment optimization. Provide data-driven insights for sell-in …

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Manufacturer Activates in Market with Video to Drive Engagement, Impact, and Savings

Challenge A manufacturing company needed to bring its quarterly display execution strategy to life. They wanted a video to create a more compelling and engaging story for their customer teams. Historically, this was created in a 50 page PowerPoint deck which meant a lot of the messaging was lost in translation. Test Through ShopperMX, the …

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