InContext Solutions Extends ShopperMX into Apparel and Footwear
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InContext Solutions Launches Next Generation of Its Virtual Decision-Support Platform for Retail, ShopperMX™
The new ShopperMX™ 3D-simulation platform increases agility, scalability, and collaboration for retailers and manufacturers. CHICAGO – February 22, 2019 – To continue helping innovative retailers and manufacturers gain a competitive edge in the ever-changing retail landscape, InContext Solutions, the global leader in...
This Fast-Growing VR Startup’s Hiring Secret: Gaming Engineers
Placeholder From Webinar 1 This article was originally published on Chicago Inno. Chicago startup InContext Solutions is building a virtual reality platform that lets retailers like Walmart and Walgreens simulate in-store shopping experiences, allowing them to test things like shelf displays and store...
Virtual A/B test yields +9% in sales growth
Challenge A manufacturer wanted to optimize category sales by testing the opportunity around cereal and key arrangement changes. Test The manufacturer conducted a 3-cell test (Control and 2 Tests) to optimize category and manufacturer sales. Results Both test cells outperformed...
Virtual tests lift sales and validate assortment changes
Challenge The manufacturer used a multi-cell virtual test to validate assortment and cube change models and increase confidence for execution. Their overall objectives were: Test Delineate impacts of cube and price changes to improve planning at the account team level....
Manufacturer creates video with ShopperMX to drive engagement, impact, and savings
Challenge A manufacturing company needed to bring its quarterly display execution strategy to life. They wanted a video to create a more compelling and engaging story for their customer teams. Historically, this was created in a 50 page PowerPoint deck...