Month: January 2019

3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2

We all love an underdog story. In today’s consumer-driven world, underdogs have a real chance at success, even if the playing field is a little uneven. Take the battle for shelf space in retail, for example. Category leaders receive data like sales history, pricing information, and turnover rates from retailers. They can then use this …

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Midan Pork Study: How InContext helped recommend ways to increase pork sales without negatively affecting other meat sales

The Challenge On behalf of the National Pork Board, Midan Marketing wanted to determine if increasing the number of pork SKUs could increase sales of fresh packaged pork products and of the overall fresh packaged meat category (including pork, beef, and chicken). They also wanted to ensure that increasing the number of pork SKUs would …

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