Month: October 2018

Market Share Correlation

One industry-accepted approach to validating the results produced through Virtual Store testing is to compare shares of “sales” that occur in the virtual environment to shares of sales that occur in real stores. These comparisons can be at the product level, for groups of products and at the brand level.  For all units of these …

Market Share Correlation Read More »

ShopperMX™: More Than Just Planogram Software

Our virtual reality platform, ShopperMX™, grew organically out of our need to provide more efficient, cost-effective custom research projects. Because we started out doing mostly planogram arrangement and assortment tests, we had to have a way to assemble and visualize planograms in a 3D space, so “planogramming” became a natural starting point when ShopperMX™ was in its …

ShopperMX™: More Than Just Planogram Software Read More »

Scroll to Top