Month: June 2018

Maximize Investment in Promotional Marketing Displays

The Challenge A client, Manufacturer X, wanted to accelerate their speed to market, reduce cost of innovation, and drive topline growth based on their trade spend when it came to promotions. In this specific case, they were looking to introduce a display to aid category shopability and wanted to test “good” “better” and “best” display concepts. …

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Want to Increase Basket Size? Make it Easier to Find That First Product

It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. We therefore often arrange our stores to highlight unexpected products and drive serendipitous discovery. This strategy might seem sound, but in a report by NRF, respondents reported …

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