The Retail Innovation Challenge: Change Agents & Virtual Reality‘s ROI

The Wall Street Journal reports that “grocery-store chains around the country are building new stores that have less space for traditional packaged foods in the center aisles”, which means maximizing the return on shelf space is more important than ever. Questions like, “how does a national brand get on the shelf?” and “how can we differentiate beyond price?” are posed daily. Retailers and brands want to know how to make their own experience memorable and different, but the resources to do so are already stretched thin.

Click below to download our report on how virtual simulations are allowing retailers and brands to adapt to today’s changing landscape while saving time and money.

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