Bridging the Data Divide: How Virtual Technology Unlocks Insights into the Future of Retailing

From purchase data, to web browsing patterns and social media posts, to mobile device locations, loyalty programs, search habits and email, there has been an unprecedented explosion of data that retailers and CPG companies can tap.2But if that plethora of data doesn’t translate into merchandising and marketing strategies that positively impact the shopper’s experience and the company’s bottom line, it isn’t accomplishing what it was designed to do.

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