Reinventing the Retail Landscape with VR and AI from InContext Solutions on Vimeo.
Determining the right merchandising strategy is a critical first step for brands and retailers to appeal to busy shoppers in store. It’s a big challenge when deciding that a reset is the best solution.
It’s good news for those worried about the state of retail, but it also means more competition among the brick and mortar set. Brands and retailers can expect dramatic changes to the in-store experience. They need to focus on continually evaluating what that looks like for shoppers, while also learning how to leverage a virtual approach to cater to a total shopper experience.
