Reinventing the Retail Landscape with VR and AI from InContext Solutions on Vimeo.
The disruption and evolution happening to retail right now reaches far and wide. Nearly every aspect of the industry is undergoing some sort of transformation—and that includes the various methods used to gain insight into shopper needs and wants at the shelf.
Teams from both a large snack foods manufacturer and a national retailer wanted to plan and execute a successful snacks category reset. But they needed a strategy that would allow them to efficiently collaborate and iterate on concepts, saving time and reducing unnecessary costs before going to market.
