The correlation to put your mind at ease

Scarily accurate results when compared to in-store market shares

In a study comparing in-store market shares to virtual store market shares, the correlation is 0.99. So you can rest assured that virtual store results are almost identical to in-market sales data.

Designed for greater accuracy

More accurate insights

We believe in putting shoppers in the power of placing respondents in the context in which they make decisions. That way, we can observe their behavior and ask questions to understand why. Studies show, this mode of testing leads to make accurate results. And through the beauty of online testing, we can access thousands of different shoppers from Brazil to China. With such a large pool of respondents, your results are by definition more accurate.

Quicker, faster, smarter

The data to help impact your business

Because you get results in a quarter of the time as traditional in-store research, you get valuable information in time to stay ahead of competitors, trends and decreasing product life cycles. Our 3D virtual stores studies can be designed to help you make key decisions on product packaging, pricing, in-store displays, planogram changes, in-store marketing levers/displays and promotions. We can test one audience with one variable, such as price, and one with another. You can choose just about any variable to study. We’ll ask the tough questions, crunch the numbers and provide results that are the most accurate industry-wide.