Called “a breakthrough that will save time and money,” ShopperLAB offers life-size virtual simulation of retail environments. Retailers and manufacturers can meet to create in-store concepts, test new shopper marketing ideas and even conduct qualitative research. Progressive Grocer’s Jim Dudlicek comments:
“I found the whole concept fascinating, and amid an ever-fierce competitive marketplace, time is of the essence, more than ever before, for grocers to find the new best way to deliver a superior and sustainable shopper experience, and thus secure themselves in the hearts and minds of consumers.”
This is a great testament to the hard work and insight of everyone who helped create ShopperMX and ShopperLAB.
Click here to view the article in its entirety on Progressive Grocers website.