InContext raises $6.4M to push self-serve platform

Posted by Joanna Gueller    Apr 11, 2014 9:07:00 AM

From Crain's Chicago Business:

InContext Solutions, a gaming-inspired software platform that helps retailers and consumer-products companies visualize how in-store displays impact sales, went shopping for more cash.

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Topics: Press

InContext’s New Virtual Simulation Space Helps Turn Ideas Into Reality

Posted by Joanna Gueller    Apr 11, 2014 8:56:00 AM

From Convenience Store News
February 20,2014

 InContext Solutions’ new ShopperLAB is giving retailers and manufacturers the opportunity to be immersed in a real-time, life-size, interactive virtual simulation.

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Topics: Software, Press

5 Chicago CTOs You Should Know

Posted by Joanna Gueller    Apr 11, 2014 8:51:00 AM

From Built In Chicago
March 20,2014

Tracey Wiedmeyer, InContext Solutions

Just about five years ago, Tracey Wiedmeyer made the move from consulting to a co-founder of a SaaS-based market research company: InContext Solutions. Today, he serves as InContext's CTO and is helping the company to push the envelope with its technology, specifically 3D technology.

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Topics: Virtual Technology, Press

Expert Column - Beyond Eye Level

Posted by Joanna Gueller    Apr 11, 2014 8:43:00 AM

From Progressive Grocer
March 26,2014

Research has consistently proved that most purchase decisions are made inside the store. Even though people often come to the grocery store with a vague list such as “milk, cheese, chips,” it isn’t until they’re inside that they actually make decisions about which brands they want to buy.

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Topics: 3D Virtual Simulations, Path to Purchase, Press, Shelf Placement

Delayed Gratification Is Essential For Startup Leaders

Posted by Tracey Wiedmeyer    Apr 11, 2014 8:36:00 AM

From Forbes
April 3,2014

I was recently asked what one piece of advice I could provide to startups. Though I responded with a half-baked answer, since then, the answer has become self-evident: delay your gratification.

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Topics: Virtual Technology, Startups

Testing New Products in the Virtual World

Posted by Joanna Gueller    Apr 11, 2014 8:32:00 AM

From Convenience Store News
April 7, 2014

In the competitive, rapidly changing convenience store environment, virtual store simulations can help manufacturers more effectively test new products and in-store marketing displays—before they invest in the real world.

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CTO Tracey Wiedmeyer featured in Business Insider's YEC Member Spotlight

Posted by Robbie Penzell    Feb 11, 2014 4:39:00 PM

InContext Solutions CTO and co-founder Tracey Wiedmeyer was featured this month in Business Insider as the Young Entrepreneur Council's Member Spotlight. Uncover some great insights as Tracey goes in depth to discuss his life in business and success as an entrepreuner in Chicago's evolving tech scene.

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Topics: Press

How to Optimize Product Placement and Get the Most Out of In-Store Marketing

Posted by Joanna Gueller    Feb 4, 2014 3:50:57 PM

This week, InContext Solutions CEO Mark Hardy contributed a guest column in Retail Online Integration Magazine, to discuss product placement optimization and in-store marketing techniques. To see the article in full, click on the following link:

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Holiday Food Drive a Huge Success; Featured on WCIU-TV

Posted by Robbie Penzell    Dec 17, 2013 11:12:00 AM

In the spirit of the holiday season, InContext Solutions employees rallied together by donating food and raising money for the Lakeview Food Pantry. The drive was such a huge success, WCIU-TV in Chicago decided to feature the story on their morning talk show, You & Me This Morning. InContext Solutions is proud to partner with the Lakeview Food Pantry to help provide for Chicago families in need. View the featured story below and to donate to the Lakeview Pantry, vist

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Chicago Sun-Times goes in-depth with InContext Solutions

Posted by Robbie Penzell    Nov 12, 2013 4:51:00 PM

This week, the Chicago Sun-Times got a peak "behind the curtain" with our CEO Mark Hardy and CTO Tracey Wiedmeyer, as they gave an in-depth look at what we've been up to this year. Specifically, the article highlights the tremendous steps InContext has made in regards to successfully launching both ShopperMX and ShopperLAB.

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Topics: Virtual Store Research, 3D Virtual Simulations, Press