Can 3-D simulation obsolete the need for retail field trials?

Posted by Patrick Niersbach    Dec 19, 2014 8:55:00 AM

From: Fortune.com 
By: Heather Clancy

 

Software from InContext Solutions creates mock-ups of new products or packaging, allowing consumer goods companies and retailers to test ideas in cyber space.

If you are a creature of habit who frequents the same stores regularly, you can relate to the jarring sense of unease I encounter when displays or products are moved from one aisle or location to another. You're supposed to notice, of course, it's all part of some grand merchandising scheme.
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Growing Chicago startup opens product development office in Milwaukee

Posted by Patrick Niersbach    Dec 5, 2014 3:57:16 PM

From: Milwaukee Business Journal

By: Alison Bauter

 

If you have the right network, there's technical talent to be found in Milwaukee, and Chicago virtual reality startup InContext Solutions is locating here to capitalize on it.

The company's new product development offices in Milwaukee's 3rd Ward come as competition between Chicagoland startups and tech firms heats up, and because chief technology officer Tracey Wiedmeyer sees potential to the north.

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Topics: Press

Dannon Draws Shoppers to its Assortments with Clever Tactics

Posted by Patrick Niersbach    Nov 17, 2014 11:36:00 AM

From CPG Matters
By Dale Buss

One recent addition to its toolbag has been ShopperMX, a virtual-reality merchandising platform by InContext Solutions that allows Dannon to test various approaches to designing its space in the supermarket by digitally tracking online participants’ eye movements. “It helps us test concepts of SKU density, signage and flow,” Dalton explained.

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Topics: Virtual Technology, 3D Virtual Simulations, Press

Interview with CEO Mark Hardy on Bootstrapping in America

Posted by Patrick Niersbach    Nov 12, 2014 11:32:00 AM

From: tastytrade®
Bootstrapping in America

Our CEO Mark Hardy, recently was on tastytrade's Bootstrapping in America. He sat down with the guys to discuss our 3D environment simulation and design software.

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Topics: Virtual Store Research, 3D Virtual Simulations, Press

Ahold Tests Virtual Supermarket

Posted by Patrick Niersbach    Oct 23, 2014 11:10:00 AM

From Supermarket News
By: Carol Angrisani
 

Ahold USA embraces a virtual shopping simulation tool that provides marketing and merchandising concept tests without store disruption, said Ed Sheedy, director of category management insights.

“We’re able to manage tests more effectively in a controlled environment,” Sheedy said in a presentation Wednesday at the Shopper Marketing Conference & Expo in Minneapolis.

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Topics: 3D Virtual Simulations, Shopper Marketing, Press

InContext Solutions Nets $12 Million in Series D Funding

Posted by Robbie Penzell    Aug 27, 2014 11:05:00 AM

Chicago-based 3D virtual simulation technology company InContext Solutions is proud to announce $12 million of series D funding. The funding comes from Beringea LLC in Michigan and Beringea LLP in London, along with continued investments by Michigan based Plymouth Venture Partners and Hyde Park Venture Partners, who focus funding efforts on Midwest-based technology companies.

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InContext Solutions to launch new shopper marketing tool

Posted by Joanna Gueller    Jul 7, 2014 12:18:11 PM

From Store Brands

July 3, 2014

InContext Solutions, a Chicago-based shopper and retail solutions company, said it is launching the first of its Performance Indicators — Sales Indicator — in its ShopperMX shopper marketing platform. The tool is intended to help retailers and manufacturers add rigor to the decision-making process related to merchandising, in-store communications and assortment, as all too often, timing and budgets interfere, and these decisions are made on gut instinct.

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Topics: Virtual Store Research, Shopper Marketing

InContext Solutions Enhances Shopper Marketing Platform

Posted by Joanna Gueller    Jun 26, 2014 3:02:54 PM

From Shopper Technology Institute
June 26, 2014

On a daily basis, retailers and manufacturers are tasked with making decisions related to merchandising, in-store communications and assortment. All too often, timing and budgets interfere and these decisions are made on gut instinct.

To help retailers and manufacturers add rigor to the decision-making process, InContext Solutions is launching the first of its Performance Indicators – Sales Indicator – in the shopper marketing platform, ShopperMX.

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Topics: Software, Press

Agita in the aisles

Posted by Joanna Gueller    Jun 9, 2014 10:52:15 AM

From Grocery Headquarters Magazine
By Richard Turcsik
June 1, 2014

“Online shopping is still not a big part of the business, but it is getting bigger, and it is consumer knowledge that is going to drive growth in those channels,” says Mark Hardy, CEO of InContext Solutions, a Chicago-based provider of virtual store simulations for CPG manufacturers and retailers. “People are online because they have a list and don’t want to spend a lot of their day in a store browsing for groceries. It is a great way to make some things more convenient, such as paper towels ordered on cycle and delivered to you so you don’t have to carry bulky things.” ...

 

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Store Simulator

Posted by Joanna Gueller    Jun 9, 2014 10:03:00 AM

From design:retail
June 2014

DRAG IT, DROP IT, change it, test it, share it--it can all be done with the click of a mouse at ShopperLAB. Breaking the mold of traditional strore planning, Chicago-based InContext Solutions developed the research space to give clients the opportunity to bring their newest concept or retail environment to life in a virtual simulation.

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