Add InContext Package Testing to your studies for a more sophisticated approach.
By integrating our award winning browser-based 3D technology into package testing you can create cutting edge studies that break from the traditional mold. The new approach will provide you with quick turnarounds, full 360 product information and rich insights all at an affordable price. Use InContext Package Testing to help you to answer common package testing questions:
- Is it findable? - Does the product stand out on the shelf relative to competition? Is it easy to locate it on the shelf? Does it attract the attention of shoppers of other brands? Determine the impact on findability with each packaging alternative.
- Is it shoppable? - Does the packaging communicate the product benefits in a way that is consistent with the rest of the brand image? Does the packaging design architecture make the brand’s line of products easy to navigate to find the exact SKU to best meet the shoppers’ needs? Determine the impact on brand perceptions with each packaging alternative.
- Is it buyable? - Would the new packaging lead to a higher ROMI (Return on marketing investment) versus keeping the same packaging? Is the conversion rate improved with the new packaging? Determine the impact to sales of alternative packaging.
The InContext Package Test includes: