Crystal Farms Case Study

Case Study: Package Testing

Find out how Crystal Farms added virtual simulations to test new packaging to successfully bring a revolutionary new package to the cheese industry. 

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Integrating 3D with your Package Testing

Add InContext Package Testing to your studies for a more sophisticated approach.

By integrating our award winning browser-based 3D technology into package testing you can create cutting edge studies that break from the traditional mold. The new approach will provide you with quick turnarounds, full 360 product information and rich insights all at an affordable price. Use InContext Package Testing to help you to answer common package testing questions:

  • Is it findable? - Does the product stand out on the shelf relative to competition? Is it easy to locate it on the shelf? Does it attract the attention of shoppers of other brands? Determine the impact on findability with each packaging alternative. 
  • Is it shoppable? - Does the packaging communicate the product benefits in a way that is consistent with the rest of the brand image? Does the packaging design architecture make the brand’s line of products easy to navigate to find the exact SKU to best meet the shoppers’ needs? Determine the impact on brand perceptions with each packaging alternative.
  • Is it buyable? - Would the new packaging lead to a higher ROMI (Return on marketing investment) versus keeping the same packaging? Is the conversion rate improved with the new packaging? Determine the impact to sales of alternative packaging.

The InContext Package Test includes: 

Survey Design

Study Design

Utilize our expertly designed survey questionnaire with customization options. Gather attitudinal and behavior insights with the ability to manipulate key demographic and preference variables.

Integrated 3D Simulations

Integrated 3D Simulations

Our award-winning 3D simulations of the product, aisle or the entire store environment are used during the test as stimuli for the recruited target audience. Test new packages, labels and prototypes without the expense or risk of putting them in the actual store environment.

Consumer Research Insights

Consumer Insights

Receive a quick turnaround with guidance from our expert researchers. Your report includes actionable insights on package scoring, attribute ratings, intent to purchase and more. If you are looking for even more insight a fully customized report is also available.

We offer three different tiers of study design (product, shelf and store tests) to allow you to easily create package testing tailored to your needs and budget. Find out more about our study design tiers or view more details in a one sheet about InContext Solutions Package Testing.

Interested in a Demo?

Package Testing with Virtual Simulations

Learn how 3D virtual simulations can be added to your package testing by contacting us to schedule a demo for you and your team.

 

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