Insights

The Garden Visualization

Cool technology meets the wondrous web

Web-based research

The awesome Internet

By bringing the 3D virtual store experience to the web, we’re able test a larger sample size at a substantially lower cost. We’re also able to reach a far more diverse audience at the convenience of the respondents. We can study teens on one half of a store and adults on the other. And in a quarter of the time of traditional research.

- Typical in-person interviews cost $75 per person while online testing can be done for $8 to $12 per person. Our ability to deliver the platform over the Internet makes our research much more cost effective.
Substantial bottom line savings
- The larger the sample size, the higher the accuracy. Studies show 1800 respondents per study show a 95% accuracy. In-person, that’s almost impossible to achieve.
Larger sample size
- We can build and field surveys in a matter of weeks and test respondents all over the world. So our clients can stay ahead of competitors, trends and decreasing product life cycles.
Fast fast fast

3D virtual stores

The reality of 3D

InContext offers stunningly realistic shopper environments to give respondents a completely immersive shopping experience in a retail environment identical to your own. Shoppers can walk freely down aisles, pick up products, read labels, interact with end caps, floor talkers and free standing displays.

- 2D environments offer customers limited movement forcing respondents to look at products they might never see in a real store, skewing results with questionable insights.
3D vs. 2D
- Our 3D technology paints the most realistic virtual environments available and is fully navigable for the most accurate results possible.
Stunningly real
- 3D virtual store simulation takes away uncontrollable factors like out-of-stock situations or environmental variables that can affect shopping experiences.
More accurate than reality itself

Research expertise

The experience to go deeper

InContext is the brainchild of research guru Rich Scamehorn. After spending years in the consumer insights division of General Mills, he saw an opportunity for bringing rich 3D simulation to the Internet for the best of both worlds.

- Our research team brings decades of statistical modeling and predictive research experience to all our clients.
20 years experience
- Rich Scamehorn comes from a unique perspective, having once managed in-store testing for General Mills and seeing the flaws in the research methods previously available.
Once a client too
- The research team at InContext has helped its clients see amazing results in a quarter of the time and third of the cost of traditional in-store research.
Demonstrated success

InContext respondents start by entering their height for an even more realistic shopping environment.