Discussing Virtual at the Coogan Share Group for Category Management

Posted by Patrick Niersbach    May 1, 2015 9:02:13 AM

This week, InContext Solutions was granted an extraordinary opportunity, as we were invited to speak at the latest Coogan Share Group event for Category Management. These share groups have become a hotbed for innovation within the industry, because they consist of senior level executives from the top consumer brands; all coming together to discuss how their organizations are developing talent, tools, and best practices.  

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Topics: Trends, Virtual Store Research, Virtual Technology, Virtual Reality, Category Management

Why collaboration between supplier and retailer, is the key to compliance

Posted by Alki Manias    Apr 29, 2015 10:16:04 AM

Retail compliance is never far from the thoughts of manufacturers who sell through retail. Trade association Point of Purchase Advertising International (POPAI), estimates that £1.17bn is spent annually on point-of-purchase (PoP) materials across all FMCG industries. Yet, the average implementation in-store is estimated to be running at around 50%.

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Topics: Compliance, ShopperMX

Can ShopperMX™ Save You $1,000,000?

Posted by Melissa Jurgens    Apr 17, 2015 9:18:46 AM

Sure, virtual can be a great alternative to creating a physical “thing” in the real world, both in terms of time and cost savings.  But how much can this really save our clients?  What is the ROI?  A retail client recently spelled it out for us.  It’s pretty amazing. 
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Topics: 3D Virtual Simulations, ShopperMX

Are You a Retail Expert? Take Our Quiz to Find Out!

Posted by Patrick Niersbach    Apr 9, 2015 1:03:00 PM

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Topics: Retail, Shopper Marketing

Testing New Packaging Design In-Context

Posted by Alki Manias    Mar 31, 2015 10:17:00 AM

What is one of the most critical factors in the successful launch, and life, of a consumer packaged good? There is a clue is in the question – the packaging. Great packaging design is vital.

A single brand in a major manufacturer’s portfolio can spend millions in fees on great conceptual design. Then tens, even hundreds of millions are invested in rolling out the design, producing it and getting it to store.

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Topics: Virtual Store Research, Virtual Technology

Spring is a time for... Bake Sales!

Posted by Patrick Niersbach    Mar 27, 2015 10:30:13 AM

That's right, what a better way to celebrate the beginning of spring (although it has not felt much like spring here in Chicago) than to bake some tasty treats and raise some money for a good cause.

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Topics: Fun Ninjas

Collaboration and compliance: The key to success for manufacturers and retailers.

Posted by Alki Manias    Mar 17, 2015 10:26:00 AM

An improvement in collaboration and communication between manufacturers and retailers can only be beneficial to both parties. Particularly if it results in a benefit for the consumer. 

This win-win-win situation and customer centricity is often talked about at senior executive level in both manufacturers and retailers, yet unravels as joint initiatives are rolled out - resulting in lost sales, wasted marketing investment and consumers missing out on promotions and products. Win-win-win quickly becomes lose-lose-lose. The manifestation of this unraveling, is poor point of sale compliance at an individual store level and out of stocks. 

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Topics: 3D Virtual Simulations, Compliance

Experts at InContext Are Popping Up All Over The Web

Posted by Patrick Niersbach    Mar 13, 2015 10:22:00 AM

Over the last few weeks our internal experts have been popping up all over the web, receiving awards and contributing to articles. Our team is loaded with seasoned professionals that are experts in their respective fields. We are pleased to showcase some of the great, well deserved publicity they are receiving. Here are few recent examples:

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Topics: Virtual Store Research, Virtual Technology

3 Tips For Improving Your Shopper Experience

Posted by Patrick Niersbach    Mar 11, 2015 10:16:00 AM

In today's evolving retail landscape, it is more important than ever to focus on your in-store shopping experience. With online retailers like Amazon and meal delivery services like Blue Apron becoming  the norm, there is little need for customers to ever step foot back into any store. 

Shopper_Decisions_in_Grocery

Now, in order to revert the customers back into your store, retailers and manufacturers are collaborating on exciting, innovative ways to get them to shop. This can be done in multiple ways, but one of the best solutions to create this customer loyalty is to develop an enjoyable shopper experience that will continuously keep the consumers coming back. Below are just a few vital things to think about when trying to improve your shopper experience.
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Topics: Shopper Marketing, shopper experience

In-Store Marketing Gets Lean

Posted by Alki Manias    Feb 26, 2015 9:20:37 AM

Despite what many believe, lean marketing isn't limited to tech start-ups with no resource. It can also be implemented by large retailers and consumer goods manufacturers in their in-store marketing, thanks to developments in virtual reality store simulations.

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Topics: 3D Virtual Simulations, lean marketing, in-store marketing

Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it. Learn more about our virtual solutions.

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