Feel The Love: Connecting Emotionally With Your Shoppers

Posted by Logan Honeycutt    Dec 18, 2014 1:00:00 PM

One of the biggest challenges for anyone in Brick & Mortar Retailers is how to take current consumer & shopper trends, and translate them to their in-store environments.  Most retailers don’t have the flexibility to shift their store formats on the fly to keep pace with emerging trends due to the high costs (time, labor, fixtures, etc.) to reset a store.  The question is how retailers can stay relevant with Shoppers in today’s fast paced environment while still maintaining their brand identity?

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Topics: Retail

Hack Week 2014 @ InContext

Posted by Patrick Niersbach    Dec 17, 2014 8:30:01 AM

Well, another successful hack week is in the books.Thanks to all the teams who participated (11 this year!) and to all the judges for coming out! We had some great ideas developed this week. Congratulations to our winners! Watch for future blog posts from our winners.

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Topics: Startups

Optimization Reports test in-store concepts quickly and affordably

Posted by Robbie Penzell    Dec 4, 2014 12:14:16 PM

When it comes to retailing, three common in-store marketing challenges come to mind: packaging, shelf layout, and in-store communications. We know our retailer and CPG manufacturer clients are constantly looking for a better way to evaluate ideas for new in-store concepts – without extensive investments of time or money.

 

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Topics: Shopper Research, Virtual Store Research, 3D Virtual Simulations, Path to Purchase, Retail, Shopper Marketing, Shelf Placement, Planogram

How to Encourage Impulse Buys When Shopping Online

Posted by Patrick Niersbach    Nov 20, 2014 2:55:27 PM

When is the last time you shopped online? If you're like most Americans, you not only regularly shop online, but you also check out online deals and reviews while you're making in-store purchases. Fifty-six percent of people research their options online before heading to the mall, and 34 percent of shoppers use their phone to research items while in-store.

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Topics: Shopper Research

Utilizing Virtual Research to Gain a Competitive Advantage

Posted by Patrick Niersbach    Nov 18, 2014 1:18:00 PM

From sodas to cereals, various brands must compete against one another as they vie for consumer loyalty over similar products in the marketplace. According to consumer retail expert and Chief Research Officer of InContext Solutions Rich Scamehorn, retailers are working to understand the impact these adversarial relationships have on consumers.

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Topics: Shopper Research, Virtual Store Research

New Research: More Pork in the Meat Case Can Boost Overall Sales

Posted by Cassandra Magnussen    Aug 13, 2014 9:30:00 AM


Expanded pork options drives pork sales without impacting beef or chicken  

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Topics: Virtual Store Research, Eye Tracking, 3D Virtual Simulations, Shelf Placement

How To Improve Package Designs Using Visual Attention Analysis

Posted by Cassandra Magnussen    Aug 5, 2014 1:34:00 PM

One of the fastest and most beneficial applications for Visual Attention Analysis (VAA) is package design testing. From determining the ideal package to identifying shelf location for your new pack, VAA is a valuable tool in your toolkit. 

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Topics: Virtual Store Research, Eye Tracking, 3D Virtual Simulations, Shelf Placement

3 Reasons to Love BOTH Eye Tracking and Visual Attention Analysis

Posted by Amy Hebard    Jul 28, 2014 3:32:56 PM

Have you heard the phrase “a picture is worth 1000 words”? Of course you have. It’s why visual analytics are invaluable in consumer research – there’s so much to learn from visuals that numerical trend and data charts must sometimes sigh with envy.


A recent Brand Packaging article took aim at two visual analysis tools – eye tracking (ET) and visual attention analysis (VAA) – and drew a surprising conclusion that left ET standing all by its lonesome in their winner’s circle.

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Topics: Shopper Research, Eye Tracking, Virtual Technology, 3D Virtual Simulations, Shopper Marketing

News Bites: Retail & Shopper Stories from this Week

Posted by Joanna Gueller    Jul 17, 2014 10:49:00 AM

From Shelf To Checkout: How Brands Can Stand Out At Stores

Forbes, July 10, 2014

“Tougher competition is making retailers strive even harder to increase store productivity. And each year sees a rise in the number of shoppers waiting until they’re in the aisle to choose a brand, often making up their minds in just a few seconds—and reconsidering their choice every other time they buy.

Meanwhile, the number of products is continually 

expanding while shelf space shrinks, due to the rise of private labels and smaller retail formats. Faced with increasingly complex decisions about which products to place where and how to properly activate them, sales teams are often ill-equipped to make the right trade-offs. As a result, shelves are cluttered, promotions are inadequately executed, brands struggle to stand out, and sales productivity ratios stagnate, at best.

More than ever, regaining control of the in-store experience is critical for brand growth.”

 

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Topics: Trends, Path to Purchase, Shopper Marketing, Shelf Placement

Shopper Insights in Action 2014

Posted by Joanna Gueller    Jul 16, 2014 12:48:11 PM

International-Shopper-Insights-in-Action-EventFor the past three days, we’ve been exhibiting at the Shopper Insights in Action conference at Chicago’s Navy Pier. It’s been a whirlwind experience, with interesting speakers, great networking, and a unique venue.

The theme of this year’s conference is “Shopper Strategy & Activation: Synthesizing Across Platforms, Channels and Partners.” For both retailers and consumer goods manufacturers, the insights shared here have huge implications. The shopper landscape is changing faster than ever, and being able to keep pace with shoppers is of the utmost importance.

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Topics: Shopper Research, Trends, Path to Purchase, Shopper Marketing

Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it. Learn more about our virtual solutions.

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