Best Tech Work Culture in Chicago? Yup, that's us!

Posted by Gina Joseph    Aug 28, 2015 9:47:00 AM

Here at InContext, we've always known that the values we live by every day at work plays a huge part in what makes our company successful. So last night, when we were announced as the winner of Tech in Motion's Timmy Award for Chicago's Best Technology Work Culture, we were beyond thrilled, but we can’t say we were surprised.

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Winning the Brand Wars with Virtual

Posted by Gina Joseph    Aug 24, 2015 10:24:16 AM

The great thing about virtual reality technology is that realistic simulations aren’t only limited to fun and games—there are infinite business uses as well. Case in point: Forbes recently published an informative piece on the “five ways companies can keep brands thriving in a new era of profits,” which explains how CPG companies will need to rework their tactics in order to come out on top, considering all the changing trends. We noticed how leveraging virtual could prove beneficial for nearly all of these suggestions. How? We break it down, below.  

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Virtual: A Look Into The Future of Shopper Data

Posted by Patrick Niersbach    Aug 13, 2015 9:08:43 AM

In our data-driven world, companies in every industry are capturing digital information like never before—ranging from sales to demographics, and from purchase behaviors to geographic location. The term Big Data is being thrown from every direction, and yet many companies aren’t quite sure what the term means—or, more importantly, how to use it.

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Virtual Simulations: As Individual as Fingerprints

Posted by Gina Joseph    Aug 4, 2015 11:06:00 AM

There are plenty of reasons why virtual simulations and 3D technology is creating a significant footprint in today’s CPG and retail space. The fact that technology is reinventing traditional models of shopping, buying and planning isn’t new—but within that space, virtual is making headway because of its ability to offer an alternate universe in which the user can quickly and easily make real-time, real-world decisions. In this blog series, we’ll break down the six “I”s of the virtual experience.

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Real or Virtual: Can You Tell?

Posted by Gina Joseph    Aug 3, 2015 9:43:00 AM

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Help Us Win! Best Tech Work Culture Award

Posted by Gina Joseph    Jul 30, 2015 8:30:00 AM

When you think of the ideal office environment, you may picture Google with its bright colors and open spaces, or maybe the trendy loft feel of companies like Zappos and Quicken Loans comes to mind. But what makes employees happy at companies like these is more than just the fancy amenities.

For technology and software companies especially, the type of environment and work culture is highly important to productivity, innovation and collaboration. A creative space is ideal for sure, but a culture that enables teams to listen to each other and feel comfortable with voicing opinions and ideas is imperative to a successful product. Here at InContext, we're proud to say we enjoy both.

Which is why we are finalists for the first ever Timmy Awards, up for Best Technology Work Culture in Chicago. The "Timmys" are hosted by Tech in Motion, a national events organization for tech enthusiasts created by Jobspring Partners & Workbridge Associates.

We're excited to be named finalists for this award, as we believe our fun office environment coupled with our supportive culture and core values make us a force to be reckoned with. We'd love to get your vote! Voting ends August 19. For more information, read our press release.
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4 Takeaways from OmniShopper

Posted by Gina Joseph    Jul 23, 2015 3:33:38 PM

The 2015 OmniShopper Conference in Chicago has come to a close after three successful days full of thoughtful presentations, insightful ideas and lots of networking opportunities.

Check out these highlights from IIR's Market Research Blog, along with our takeaways on how to improve the shopper experience by leveraging virtual.


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The Seamless Model for Shopper Experience

Posted by Gina Joseph    Jul 22, 2015 4:23:00 PM

When stores and CPGs think about the ways they can engage the customer, many things probably come to mind: creating compelling in-store signage, using mobile apps, providing expert customer support, and interacting on social, just to name a few. These are known as touchpoints; engagement points designed to make sure your shopper is aware of your brand.

But how do we make all those touchpoints come together in a seamless way?

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OmniShopper 2015: Leveraging Virtual

Posted by Gina Joseph    Jul 21, 2015 11:20:00 AM

When it comes to shelf placement and introducing new concepts or products, CPG companies know the importance of understanding the shopper. But the decisions those shoppers make when it comes to in-store purchases are widely varied and depend on many factors. One way to mine all that that data is by creating shopper decision trees, which offer a representation of the hierarchy of how consumers purchase products.


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The Virtual Reality of Shopper Decision Trees

Posted by Gina Joseph    Jul 16, 2015 1:18:39 PM

If you’ve ever done any sort of research in the CPG and retail industry, you know that analyzing shopper decision trees are important for both strategic and tactical decisions. Traditionally, they’ve either been created from historical purchase data (household panel data, for example) or attitudinal surveys (card sorting, attribute rankings, or shop-alongs.) 

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Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it. Learn more about our virtual solutions.

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