Reasons to be Thankful for VR

Posted by Gina Joseph    Nov 24, 2015 1:11:13 PM

As leaves cover the ground and families gear up for the holidays, it's that time of year to pause for a moment and think about all you're thankful for. While each of us here at InContext have different reasons to give thanks this year, we collectively agree that as a company we should recognize our appreciation for virtual reality technology. 

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Topics: VR

3 Learnings from OmniShopper International

Posted by Gina Joseph    Nov 18, 2015 11:51:41 AM

The 2015 OmniShopper International conference took place last week in Paris, and we were excited to be able to attend, as well as serve as presenters. We gleaned many new insights, and found that among the numerous sessions, keynotes, and networking opportunities a few clear themes emerged. 

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Topics: VR

Virtual Reality Just Went Viral, Thanks to Google and The New York Times

Posted by Gina Joseph    Nov 12, 2015 9:40:52 AM

People are starting to get it--virtual reality that is. And I mean that both literally and figuratively.

By now you've surely heard about how The New York Times is partnering with Google Cardboard to create news content in virtual reality--and if you're a subscriber, you should have received your Cardboard in the mail last week. By delivering Cardboard headsets to all 1.3 million newspaper subscribers, The Times and Google have created an introduction to VR on a grand scale, proving the technology can have a mass appeal.  

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Topics: Virtual Technology, Virtual Reality

5 Reasons Virtual Reality Improves Shopper Decision Trees (in Gifs!)

Posted by Gina Joseph    Nov 3, 2015 12:44:29 PM

In today’s connected world, the key to success for any CPG company is knowing the customer. What are their habits, and what do they want and need when shopping? Mobile and beacon technology has come a long way in providing data like we’ve never seen before. But when it comes down to figuring the actual habits of real shoppers, traditional decision trees and market structures offer a peak into the decisions they make at the shelf. With our shopper decision trees, powered by virtual reality, we take that much further by learning the real-time purchase decisions, walk rates and reasons behind those decisions. Here are 5 reasons (with gifs!) why you should use virtual reality research for your next shopper decision tree.

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Topics: Virtual Store Research, Virtual Reality, Shopper Decision Trees

The Latest Craze: 360-Degree Videos

Posted by August Wasilowski    Oct 29, 2015 1:12:23 PM

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Topics: Virtual Reality, 360-degree videos

Forbes Launches Technology Council - And We Get An Exclusive Invite

Posted by Patrick Niersbach    Oct 27, 2015 11:13:25 AM

Being involved in the tech community has always been one of the great perks of doing what we do here at InContext. It's exciting to be in on the latest and most groundbreaking advancements in the space, and brainstorming with other tech-minded people is what helps us continually innovate our own products.

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Topics: Virtual Technology, Technology

What's the Latest with Virtual Reality? Test Your Knowledge!

Posted by Gina Joseph    Oct 26, 2015 12:30:40 PM


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Tweets & Takeaways from Shopper Marketing Expo

Posted by Gina Joseph    Oct 22, 2015 9:00:00 AM

Millennials, Mobile, and Collaboration*-- these were some of the big topics covered at last week’s Shopper Marketing Conference & Expo in Minneapolis. After hearing keynotes and presentations from Target, Oracle, Hershey, ConAgra, Instacart, Coca-Cola and more, it was clear that the future is going to depend on the incorporation of these three factors when it comes to successful shopper marketing.

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Topics: Shopper Marketing

10 Industries Proving Virtual Reality Is More Than A Game

Posted by Gina Joseph    Oct 13, 2015 9:30:15 AM

Image via COM SALUD Agencia de comunicación

It’s nearing the end of 2015—the year Back to the Future II predicted the Cubs to win the World Series and that we would all be driving flying cars. We may know soon about the Cubs, and while we aren’t yet driving flying cars, self-driving cars may not be too far down the road.

But what is happening right now is the fast-moving world of virtual reality. While considered a short-lived novelty in the 1990s, VR is making a comeback in the 21st century in a big way. In the summer of 2014 Facebook acquired Oculus VR for $2 billion, and Mark Zuckerberg said in a statement “This is just the start. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face—just by putting on goggles in your home…One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people.”

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Topics: Virtual Technology, Virtual Reality

CatMan 2015: Insights and Takeaways

Posted by Gina Joseph    Oct 8, 2015 10:33:18 AM

The entire retail and CPG world is turning on its head. More and more, shoppers are heading online to make purchases ranging from shoes to milk; yet at the same time, more and more online stores are opening brick-and-mortar hubs. Technology has changed the way we shop, and has made consumers—not stores—the decision-makers when it comes to shopping experiences.

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Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it. Learn more about our virtual solutions.

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