10 Industries Proving Virtual Reality Is More Than A Game

Posted by Gina Joseph    Oct 13, 2015 9:30:15 AM

Image via COM SALUD Agencia de comunicación

It’s nearing the end of 2015—the year Back to the Future predicted the Cubs to win the World Series and that we would all be driving flying cars. We may know soon about the Cubs, and while we aren’t yet driving flying cars, self-driving cars may not be too far down the road.

But what is happening right now is the fast-moving world of virtual reality. While considered a short-lived novelty in the 1990s, VR is making a comeback in the 21st century in a big way. In the summer of 2014 Facebook acquired Oculus VR for $2 billion, and Mark Zuckerberg said in a statement “This is just the start. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face—just by putting on goggles in your home…One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people.”

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Topics: Virtual Technology, Virtual Reality

CatMan 2015: Insights and Takeaways

Posted by Gina Joseph    Oct 8, 2015 10:33:18 AM

The entire retail and CPG world is turning on its head. More and more, shoppers are heading online to make purchases ranging from shoes to milk; yet at the same time, more and more online stores are opening brick-and-mortar hubs. Technology has changed the way we shop, and has made consumers—not stores—the decision-makers when it comes to shopping experiences.

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The VR Revolution Is Happening (Again)...And This Time It’s Going To Be Epic

Posted by August Wasilowski    Oct 5, 2015 3:00:38 PM

In the 1990’s virtual reality (VR) had a sort of renaissance period, where the promise of virtual worlds couldn’t live up to the very real limitations of the hardware available at the time. Arcades rushed to install expensive virtual reality pods to attract throngs of kids willing to plop down five bucks of their parent’s money. People were excited about the idea of walking around in a virtual world, but their dreams were quickly shattered when they actually strapped on the hardware. Headsets were large, and bulky, sometime supported by cables above. The graphics were choppy and rudimentary, leaving people feeling sea-sick and woozy. By 1994, the VR revolution crumbled to dust. 

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Reducing the Cost of Innovation with Virtual Reality

Posted by Gina Joseph    Sep 29, 2015 1:31:26 PM

At last week’s Oculus Connect 2 developer conference—where the latest in virtual reality (VR) gear, content and innovation was on display—Oculus chief technology officer John Carmack talked about how non-game applications will be a larger part of the VR space as the technology continues to mature. This sentiment is clear when you start to think about the many different ways VR is being used today outside of the gaming world—in industries like healthcare and real estate, for example. Virtual technology is being employed as a way to solve problems and business-related issues, as well as make things easier and more convenient. In the CPG space, InContext has been leveraging virtual as a way to create smarter decision-making when it comes to new products and an optimized shopper experience.

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What Do Dog Treats Have in Common with VR? 

Posted by Gina Joseph    Sep 24, 2015 8:35:16 AM

Our pets are part of our families. For most pet owners, there's nothing they wouldn't do to make sure their pet is happy and healthy, and one way they do this is by using treats to train, bond with and reward their pets. When it comes to dog treats, dogs just want what tastes good--their humans, on the other hand, want the best in nutrition and the latest in healthy offerings.

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Topics: Virtual Store Research, in-store marketing

Cookies From the Heart

Posted by Patrick Niersbach    Sep 18, 2015 1:12:18 PM

It's always fun to bake cookies...or at least eat the dough. So when our inter-office events and philanthropy committee--aptly named "The Fun Ninjas"--organized an afternoon of baking cookies for the families at the Ronald McDonald House of Chicago, there was no shortage of volunteers. 

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Shopper Decision Trees and the Power of Virtual

Posted by Gina Joseph    Sep 8, 2015 10:59:58 AM

Whether they realize it or not, the choices shoppers make while in front of the shelf are the results of numerous factors, including availability, brand variety and promotional discounts. Which is why decision trees are so important when it comes to learning shopper behavior and creating a better shopping experience.

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Topics: Shopper Research

Virtual Simulations: Creating an Impact

Posted by Gina Joseph    Sep 2, 2015 9:00:00 AM

There are plenty of reasons why virtual simulations and 3D technology is creating a significant footprint in today’s CPG and retail space. The fact that technology is reinventing traditional models of shopping, buying and planning isn’t new—but within that space, virtual is making headway because of its ability to offer an alternate universe in which the user can quickly and easily make real-time, real-world decisions. In this blog series, we’ll break down the six “I”s of the virtual experience.

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Topics: 3D Virtual Simulations, Virtual Reality

Best Tech Work Culture in Chicago? Yup, that's us!

Posted by Gina Joseph    Aug 28, 2015 9:47:00 AM

Here at InContext, we've always known that the values we live by every day at work plays a huge part in what makes our company successful. So last night, when we were announced as the winner of Tech in Motion's Timmy Award for Chicago's Best Technology Work Culture, we were beyond thrilled, but we can’t say we were surprised.

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Winning the Brand Wars with Virtual

Posted by Gina Joseph    Aug 24, 2015 10:24:16 AM

The great thing about virtual reality technology is that realistic simulations aren’t only limited to fun and games—there are infinite business uses as well. Case in point: Forbes recently published an informative piece on the “five ways companies can keep brands thriving in a new era of profits,” which explains how CPG companies will need to rework their tactics in order to come out on top, considering all the changing trends. We noticed how leveraging virtual could prove beneficial for nearly all of these suggestions. How? We break it down, below.  

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Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it. Learn more about our virtual solutions.

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