3 Reasons to Love BOTH Eye Tracking and Visual Attention Analysis

Posted by Amy Hebard    Jul 28, 2014 3:32:56 PM

Have you heard the phrase “a picture is worth 1000 words”? Of course you have. It’s why visual analytics are invaluable in consumer research – there’s so much to learn from visuals that numerical trend and data charts must sometimes sigh with envy.

A recent Brand Packaging article took aim at two visual analysis tools – eye tracking (ET) and visual attention analysis (VAA) – and drew a surprising conclusion that left ET standing all by its lonesome in their winner’s circle.

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Topics: Shopper Research, Eye Tracking, Virtual Technology, 3D Virtual Simulations, Shopper Marketing

News Bites: Retail & Shopper Stories from this Week

Posted by Joanna Gueller    Jul 17, 2014 10:49:00 AM

From Shelf To Checkout: How Brands Can Stand Out At Stores

Forbes, July 10, 2014

“Tougher competition is making retailers strive even harder to increase store productivity. And each year sees a rise in the number of shoppers waiting until they’re in the aisle to choose a brand, often making up their minds in just a few seconds—and reconsidering their choice every other time they buy.

Meanwhile, the number of products is continually 

expanding while shelf space shrinks, due to the rise of private labels and smaller retail formats. Faced with increasingly complex decisions about which products to place where and how to properly activate them, sales teams are often ill-equipped to make the right trade-offs. As a result, shelves are cluttered, promotions are inadequately executed, brands struggle to stand out, and sales productivity ratios stagnate, at best.

More than ever, regaining control of the in-store experience is critical for brand growth.”


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Topics: Trends, Path to Purchase, Shopper Marketing, Shelf Placement

Shopper Insights in Action 2014

Posted by Joanna Gueller    Jul 16, 2014 12:48:11 PM

International-Shopper-Insights-in-Action-EventFor the past three days, we’ve been exhibiting at the Shopper Insights in Action conference at Chicago’s Navy Pier. It’s been a whirlwind experience, with interesting speakers, great networking, and a unique venue.

The theme of this year’s conference is “Shopper Strategy & Activation: Synthesizing Across Platforms, Channels and Partners.” For both retailers and consumer goods manufacturers, the insights shared here have huge implications. The shopper landscape is changing faster than ever, and being able to keep pace with shoppers is of the utmost importance.

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Topics: Shopper Research, Trends, Path to Purchase, Shopper Marketing

Working at InContext: The Fun Ninjas

Posted by Mandi Selvey    Jul 15, 2014 3:38:00 PM

When I started full-time in our Chicago office, I was a bit surprised by the lack of events planned during and outside of work hours. Don’t get me wrong, we have a fantastic culture, as most startups do. But I was looking to really get to know my coworkers in a fun setting as well.


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Topics: Startups, Fun Ninjas

News Bites: 5 Retail & Shopper Stories from this Week

Posted by Joanna Gueller    Jul 10, 2014 4:41:00 PM

ForbesSupermarkets Could Soon Manipulate Where You Walk

Could smart phone coupons change the way shoppers navigate grocery aisles and prompt them to buy more? A research study conducted by Jeffrey Inman from the University of Pittsburgh found that when a smart phone coupon pushed shoppers off their intended path in the store, they spent $21 more than planned. 


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Topics: Trends, Path to Purchase, Shopper Marketing, Shelf Placement

How to Navigate the Pros and Cons of Seasonal Displays

Posted by Joanna Gueller    Jul 8, 2014 12:53:34 PM

With July 4th just behind us, manufacturers and retailers are rolling out summer-themed in-store marketing campaigns.

These festive displays and packages are developed to give products a swift boost in sales in the weeks surrounding a major holiday. Seasonal campaigns can be a great way to garner attention and create positive brand associations. But they have to be carefully planned. One poor decision can be difference between delight and disaster for your brand.


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Topics: Trends, 3D Virtual Simulations, Shopper Marketing

3 Key Benefits of Virtual for Category Management

Posted by Joanna Gueller    Jun 30, 2014 1:00:00 PM

3D virtual simulations are new to the category management industry, but we think they’re a great solution for category teams looking to improve their business processes.

Below are 3 key ways category managers can benefit from using virtual simulations.

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Topics: 3D Virtual Simulations, Software, Shelf Placement, Category Management

Meet us at Chicago Technology Events

Posted by Joanna Gueller    Jun 25, 2014 10:14:25 AM

Chicago’s tech scene is continuing to grow and we’re excited to be part of two upcoming technology events in the growing startup community.


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Topics: 3D Virtual Simulations, Startups

ShopperMX User Survey Results are in!

Posted by Dhiraj Khandelwal    Jun 24, 2014 10:03:00 AM

Last month, we asked our users to share their views about ShopperMX and we were blown away with the response. Their feedback offers a fascinating insights into the impact of ShopperMX in our clients’ daily roles and their expectations from upcoming releases.

We are proud to share the findings from this survey with you, our readers, as we continue to develop ShopperMX. 

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Topics: User Experience, Software, Virtual Reality

How to Boost Sales with Merchandising

Posted by Joanna Gueller    Jun 20, 2014 4:19:00 PM

There are no absolutes in retailing. (Except for change, of course.)

However, based on the virtual store research studies we’ve conducted over the past five years, we’ve noticed common themes in merchandising, arrangement and assortment.

As you’re planning your next in-store marketing campaign, category decision, or whole store strategy, here are three tips that could help boost sales.


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Topics: Virtual Store Research, Path to Purchase, Shopper Marketing, Shelf Placement

Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it. Learn more about our virtual solutions.

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