New! Optimization Reports test in-store concepts quickly, affordably

Posted by Joanna Gueller    Apr 24, 2014 9:28:48 AM

When it comes to retailing, three common in-store marketing challenges come to mind: packaging, shelf layout, and in-store communications. We know our retailer and CPG manufacturer clients are constantly looking for a better way to evaluate ideas for new in-store concepts – without extensive investments of time or money.


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Topics: Shopper Research, Virtual Store Research, 3D Virtual Simulations, Path to Purchase, Retail, Shopper Marketing, Shelf Placement, Planogram

InContext Hosts Networking Event for StartOut

Posted by Grant Zallis    Apr 23, 2014 10:52:16 AM

Event Boasts Entrepreneurial Insights for LGBQ Community

Chicago’s entrepreneurial spirit has been gaining steam over the last few years and a new non-profit has recently joined the scene. StartOut, a national organization dedicated to creating great business leaders by fostering Lesbian, Gay, Bisexual and Transgender (LGBT) entrepreneurs, opened its Chicago chapter in February 2014 and is hosting their third event at InContext Solutions.

The Give & Take Happy Hour will take place on Thursday, May 15th from 6:00-8:30 pm.

With a straightforward goal, the networking event is designed to facilitate introductions between potential mentees and mentors, spark new ideas and connect entrepreneurs for collaboration.

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Topics: Startups

ShopperMX™: More Than Just Planogram Software

Posted by Tracey Wiedmeyer    Apr 17, 2014 12:09:17 PM


It's all about ideation, evaluation and activation.


ShopperMX™ grew organically out of our need to provide more efficient, cost effective custom research projects. Because we started out doing mostly planogram arrangement and assortment tests, we had to have a way to assemble and visualize planograms in 3D space, so “planogramming” became a natural starting point when ShopperMX™ was in its infancy.


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Topics: Virtual Technology, Software, Shelf Placement, Planogram

Gain Better Insight into your Shopper Experience with Visual Attention Modeling (VAM)

Posted by Mackenzie Siren    Apr 11, 2014 3:30:38 PM

In an attempt to win the battle for shoppers’ attention at the point of purchase, marketers are seeking to gain a better understanding of how various aspects of their marketing mix affect shoppers’ visual attention - and it is an important battle to win.

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Topics: Shopper Research, Virtual Store Research, Eye Tracking, 3D Virtual Simulations

Three Important Issues for Shopper Researchers in 2014

Posted by Amy Hebard    Apr 11, 2014 3:15:00 PM

Recently I read a fascinating white paper from IBM/NYU Stern. The title was “Retail 2020: Reinventing retailing—once again” and it provided wonderful historical context to changes in retail strategy.


I found this history valuable from a shopper research perspective. Understanding past changes in retail strategy creates a foundation for anticipating and appreciating the future. It helps me as a researcher identify trends I want to focus on next year.

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Topics: Shopper Research, Trends

Easier 3D Video Creation for CPG Manufacturers and Retailers

Posted by Tracey Wiedmeyer    Apr 11, 2014 3:11:32 PM

InContext Solutions has a long history of providing high quality 3D video content to our retailer and manufacturer customers. In this day and age, videos convey a very compelling story over static PowerPoints and pdfs. Last year, we saw demand for our custom movie visualizations grow tenfold, and I’d suspect that demand will continue to grow this year. 

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Topics: Virtual Technology, 3D Virtual Simulations, User Experience, 3D Movies

Whitepaper: Ad Copy Testing and Virtual Store Research

Posted by Joanna Gueller    Apr 11, 2014 3:04:56 PM


whitepaper_iconTraditional ad copy testing tells you how much consumers read, remember and respond to your ad…how it influences their opinion of your product…and even if it impacts their purchase behaviors. But it stops short of answering the most critical question: what ROI will your ad deliver for your product? 

Click here to access our whitepaper on ad copy testing using virtual store simulations and research to quantify the impact of advertising on sales.

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Topics: Shopper Research, Virtual Store Research, Advertising

Bringing 3D to the Enterprise

Posted by Tracey Wiedmeyer    Apr 11, 2014 11:27:00 AM


The idea of ShopperMX grew organically out of internal software we created to make our Insights solutions more efficient and quick turn. You always have some degree of latitude when developing solutions for internal teams because it’s super easy to retrain, walk over, and have a conversation about missing features and fix bugs.

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Topics: Virtual Technology, 3D Virtual Simulations, User Experience, Software

Top Retail Trends for 2014

Posted by Joanna Gueller    Apr 11, 2014 11:26:00 AM

Consumers and Retailers Can Expect More Research and Mobile this Year

Each year the state of the retail industry grows and innovative experiences become the new standard. As 2014 begins, retailers and manufacturers are exploring new ways to increase sales, encourage brand loyalty and improve the shopper experience.


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Topics: Trends, Retail

Whitepaper: The Importance of Shelf Placement on the Path to Purchase

Posted by Joanna Gueller    Apr 11, 2014 11:24:00 AM


whitepaper_iconWhat is the most important element driving shoppers to pick up an item in store? Is it shelf placement? Something else? A combination of factors? In this whitepaper, InContext Solutions reveals whether the power of eye-level placement is fact or fiction. 

Click here to download the whitepaper on the importance of shelf placement on the path to purchase.

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Topics: Shopper Research, Virtual Store Research, Path to Purchase, Shopper Marketing

Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it. Learn more about our virtual solutions.

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