Virtual Simulations: Intuitive For All

Posted by Gina Joseph    Jul 1, 2015 10:58:00 AM

There are plenty of reasons why virtual simulations and 3D technology is creating a significant footprint in today’s CPG and retail space. The fact that technology is reinventing traditional models of shopping, buying and planning isn’t new—but within that space, virtual is making headway because of its ability to offer an alternate universe in which the user can quickly and easily make real-time, real-world decisions. In this blog series, we’ll break down the six “I”s of the virtual experience.

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Food’s Changing Trends...and What It Means for Your Shelf

Posted by Gina Joseph    Jun 24, 2015 2:26:00 PM

It seems like every day there is a new study on the harms or benefits of certain foods. Is coffee bad for you, or should you drink at least a cup a day? What about wine? Chocolate is at once criticized for its contribution to weight gain and then lauded for its antioxidants.

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Topics: Virtual Store Research, 3D Virtual Simulations

Virtual Simulations: Gain Insight

Posted by Gina Joseph    Jun 18, 2015 8:00:00 AM

There are plenty of reasons why virtual simulations and 3D technology is creating a significant footprint in today’s CPG and retail space. The fact that technology is reinventing traditional models of shopping, buying and planning isn’t new—but within that space, virtual is making headway because of its ability to offer an alternate universe in which the user can quickly and easily make real-time, real-world decisions. In this blog series, we’ll break down the six “I”s of the virtual experience.

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Topics: 3D Virtual Simulations, Virtual Reality

Virtual Simulations: Get Interactive

Posted by Gina Joseph    Jun 11, 2015 12:50:00 PM

There are plenty of reasons why virtual simulations and 3D technology is creating a significant footprint in today’s CPG and retail space. The fact that technology is reinventing traditional models of shopping, buying and planning isn’t new—but within that space, virtual is making headway because of its ability to offer an alternate universe in which the user can quickly and easily make real-time, real-world decisions. In this blog series, we’ll break down the six “I”s of the virtual experience.

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Topics: 3D Virtual Simulations

Virtual Simulations: Immerse Your Audience

Posted by Gina Joseph    Jun 4, 2015 8:49:00 AM

There are plenty of reasons why virtual simulations and 3D technology is creating a significant footprint in today’s CPG and retail space. The fact that technology is reinventing traditional models of shopping, buying and planning isn’t new—but within that space, virtual is making headway because of its ability to offer an alternate universe in which the user can quickly and easily make real-time, real-world decisions. In this blog series, we’ll break down the six “I”s of the virtual experience.

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Topics: Virtual Technology, 3D Virtual Simulations

Discussing Virtual at the Coogan Share Group for Category Management

Posted by Patrick Niersbach    May 1, 2015 9:02:13 AM

This week, InContext Solutions was granted an extraordinary opportunity, as we were invited to speak at the latest Coogan Share Group event for Category Management. These share groups have become a hotbed for innovation within the industry, because they consist of senior level executives from the top consumer brands; all coming together to discuss how their organizations are developing talent, tools, and best practices.  

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Topics: Trends, Virtual Store Research, Virtual Technology, Virtual Reality, Category Management

Why collaboration between supplier and retailer, is the key to compliance

Posted by Alki Manias    Apr 29, 2015 10:16:04 AM

Retail compliance is never far from the thoughts of manufacturers who sell through retail. Trade association Point of Purchase Advertising International (POPAI), estimates that £1.17bn is spent annually on point-of-purchase (PoP) materials across all FMCG industries. Yet, the average implementation in-store is estimated to be running at around 50%.

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Topics: Compliance, ShopperMX

Can ShopperMX™ Save You $1,000,000?

Posted by Melissa Jurgens    Apr 17, 2015 9:18:46 AM

Sure, virtual can be a great alternative to creating a physical “thing” in the real world, both in terms of time and cost savings.  But how much can this really save our clients?  What is the ROI?  A retail client recently spelled it out for us.  It’s pretty amazing. 
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Topics: 3D Virtual Simulations, ShopperMX

Are You a Retail Expert? Take Our Quiz to Find Out!

Posted by Patrick Niersbach    Apr 9, 2015 1:03:00 PM

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Topics: Retail, Shopper Marketing

Testing New Packaging Design In-Context

Posted by Alki Manias    Mar 31, 2015 10:17:00 AM

What is one of the most critical factors in the successful launch, and life, of a consumer packaged good? There is a clue is in the question – the packaging. Great packaging design is vital.

A single brand in a major manufacturer’s portfolio can spend millions in fees on great conceptual design. Then tens, even hundreds of millions are invested in rolling out the design, producing it and getting it to store.

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Topics: Virtual Store Research, Virtual Technology

Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it. Learn more about our virtual solutions.

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