What is one of the most critical factors in the successful launch, and life, of a consumer packaged good? There is a clue is in the question – the packaging. Great packaging design is vital.
A single brand in a major manufacturer’s portfolio can spend millions in fees on great conceptual design. Then tens, even hundreds of millions are invested in rolling out the design, producing it and getting it to store.
That's right, what a better way to celebrate the beginning of spring (although it has not felt much like spring here in Chicago) than to bake some tasty treats and raise some money for a good cause.
Topics: Fun Ninjas
An improvement in collaboration and communication between manufacturers and retailers can only be beneficial to both parties. Particularly if it results in a benefit for the consumer.
This win-win-win situation and customer centricity is often talked about at senior executive level in both manufacturers and retailers, yet unravels as joint initiatives are rolled out - resulting in lost sales, wasted marketing investment and consumers missing out on promotions and products. Win-win-win quickly becomes lose-lose-lose. The manifestation of this unraveling, is poor point of sale compliance at an individual store level and out of stocks.
Over the last few weeks our internal experts have been popping up all over the web, receiving awards and contributing to articles. Our team is loaded with seasoned professionals that are experts in their respective fields. We are pleased to showcase some of the great, well deserved publicity they are receiving. Here are few recent examples:
In today's evolving retail landscape, it is more important than ever to focus on your in-store shopping experience. With online retailers like Amazon and meal delivery services like Blue Apron becoming the norm, there is little need for customers to ever step foot back into any store.
Now, in order to revert the customers back into your store, retailers and manufacturers are collaborating on exciting, innovative ways to get them to shop. This can be done in multiple ways, but one of the best solutions to create this customer loyalty is to develop an enjoyable shopper experience that will continuously keep the consumers coming back. Below are just a few vital things to think about when trying to improve your shopper experience.
Despite what many believe, lean marketing isn't limited to tech start-ups with no resource. It can also be implemented by large retailers and consumer goods manufacturers in their in-store marketing, thanks to developments in virtual reality store simulations.
"Categories Are “Ecosystems”- Why Do We Create The Future From Looking In The Rear-view Mirror When We Can Look Out The Windshield?
The rapidly evolving marketplace dictates retailers and manufactures must have a form of “Shopper ESP” to stay relevant and on a growth trajectory. Listening to thought leaders in the industry like Gordon Wade of the Category Management Association and Michael McGuire from Walmart challenging the marketplace to “stay fresh” and continually create new concepts all while adapting to your shoppers’ feedback at the local level, in real-time, presents a very interesting challenge…
Stores have different audiences, with different consumers who want different things. A fact that retailers have been aware of for decades, if not centuries. Despite what is an obvious assertion, category management has been unable to meet the localized needs of consumers.
There are massive benefits for category managers and retailers in localizing category management plans to a store level. Namely, increasing sales while reducing the stock held in slower-moving lines, plus reductions in spoilage and discounts.
Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it. Learn more about our virtual solutions.