The Why Behind the Buy: How Virtual Reality Store Simulations Can Advance Shopper Marketing

Posted by Alki Manias    Jan 27, 2015 10:35:00 AM

The realisation that the majority of purchase decisions are in fact unplanned and made in store, has driven the meteoric rise we have seen in shopper marketing and its establishment as a separate discipline in marketing planning and market research. For instance, last year alone according to its financial statements, Procter & Gamble spent close to half a billion pounds on shopper marketing.

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Topics: 3D Virtual Simulations, Shopper Marketing, Virtual Reality

Get The Most From Your In-Store And Trade Marketing Spend With Virtual Store Simulations

Posted by Alki Manias    Jan 19, 2015 9:34:59 AM

According to POPAI (Point of Purchase Advertising International) 76% of purchase decisions are made at the point of purchase i.e. in store and at shelf. It's no surprise then, that in-store and trade marketing is a major line in the budget for retailers and consumer packaged goods (CPG) companies, selling through the retail channel. If you also factor in lost margin through tactical promotional discounting, it becomes one the most significant financial considerations for any CPG or retailer. Even, in this brave new world of omni-channel retail, customers still prefer a trip to store as the primary way to purchase. 

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Topics: Virtual Store Research, Virtual Technology, 3D Virtual Simulations, Shopper Marketing

Virtual Store Simulations Address Evolving CPG and Retail Trends

Posted by Patrick Niersbach    Jan 15, 2015 10:30:08 AM

As in most industries, technology is drastically altering the way CPG companies and retail businesses operate. In order to meet the ever-changing needs of millennial shoppers and overcome the challenges presented by online competitors, these organizations must constantly evolve.

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Topics: Virtual Store Research, 3D Virtual Simulations, Shopper Marketing, Category Management

Feel The Love: Connecting Emotionally With Your Shoppers

Posted by Logan Honeycutt    Dec 18, 2014 1:00:00 PM

One of the biggest challenges for anyone in Brick & Mortar Retailers is how to take current consumer & shopper trends, and translate them to their in-store environments.  Most retailers don’t have the flexibility to shift their store formats on the fly to keep pace with emerging trends due to the high costs (time, labor, fixtures, etc.) to reset a store.  The question is how retailers can stay relevant with Shoppers in today’s fast paced environment while still maintaining their brand identity?

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Topics: Retail

Hack Week 2014 @ InContext

Posted by Patrick Niersbach    Dec 17, 2014 8:30:01 AM

Well, another successful hack week is in the books.Thanks to all the teams who participated (11 this year!) and to all the judges for coming out! We had some great ideas developed this week. Congratulations to our winners! Watch for future blog posts from our winners.

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Topics: Startups

Optimization Reports test in-store concepts quickly and affordably

Posted by Robbie Penzell    Dec 4, 2014 12:14:16 PM

When it comes to retailing, three common in-store marketing challenges come to mind: packaging, shelf layout, and in-store communications. We know our retailer and CPG manufacturer clients are constantly looking for a better way to evaluate ideas for new in-store concepts – without extensive investments of time or money.

 

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Topics: Shopper Research, Virtual Store Research, 3D Virtual Simulations, Path to Purchase, Retail, Shopper Marketing, Shelf Placement, Planogram

How to Encourage Impulse Buys When Shopping Online

Posted by Patrick Niersbach    Nov 20, 2014 2:55:27 PM

When is the last time you shopped online? If you're like most Americans, you not only regularly shop online, but you also check out online deals and reviews while you're making in-store purchases. Fifty-six percent of people research their options online before heading to the mall, and 34 percent of shoppers use their phone to research items while in-store.

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Topics: Shopper Research

Utilizing Virtual Research to Gain a Competitive Advantage

Posted by Patrick Niersbach    Nov 18, 2014 1:18:00 PM

From sodas to cereals, various brands must compete against one another as they vie for consumer loyalty over similar products in the marketplace. According to consumer retail expert and Chief Research Officer of InContext Solutions Rich Scamehorn, retailers are working to understand the impact these adversarial relationships have on consumers.

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Topics: Shopper Research, Virtual Store Research

New Research: More Pork in the Meat Case Can Boost Overall Sales

Posted by Cassandra Magnussen    Aug 13, 2014 9:30:00 AM


Expanded pork options drives pork sales without impacting beef or chicken  

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Topics: Virtual Store Research, Eye Tracking, 3D Virtual Simulations, Shelf Placement

How To Improve Package Designs Using Visual Attention Analysis

Posted by Cassandra Magnussen    Aug 5, 2014 1:34:00 PM

One of the fastest and most beneficial applications for Visual Attention Analysis (VAA) is package design testing. From determining the ideal package to identifying shelf location for your new pack, VAA is a valuable tool in your toolkit. 

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Topics: Virtual Store Research, Eye Tracking, 3D Virtual Simulations, Shelf Placement

Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it. Learn more about our virtual solutions.

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