In-Store Marketing Gets Lean

Posted by Alki Manias    Feb 26, 2015 9:20:37 AM

Despite what many believe, lean marketing isn't limited to tech start-ups with no resource. It can also be implemented by large retailers and consumer goods manufacturers in their in-store marketing, thanks to developments in virtual reality store simulations.

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Topics: 3D Virtual Simulations, lean marketing, in-store marketing

Categories Are “Ecosystems"

Posted by Ed Carroll    Feb 16, 2015 9:01:54 AM

"Categories Are “Ecosystems”- Why Do We Create The Future From Looking In The Rear-view Mirror When We Can Look Out The Windshield?

The rapidly evolving marketplace dictates retailers and manufactures must have a form of “Shopper ESP” to stay relevant and on a growth trajectory.  Listening to thought leaders in the industry like Gordon Wade of the Category Management Association and Michael McGuire from Walmart challenging the marketplace to “stay fresh” and continually create new concepts all while adapting to your shoppers’ feedback at the local level, in real-time, presents a very interesting challenge… 

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Topics: Virtual Technology, 3D Virtual Simulations

Localizing Category Management - When One Size Doesn't Fit All

Posted by Alki Manias    Feb 12, 2015 9:43:13 AM

Stores have different audiences, with different consumers who want different things. A fact that retailers have been aware of for decades, if not centuries. Despite what is an obvious assertion, category management has been unable to meet the localized needs of consumers.

There are massive benefits for category managers and retailers in localizing category management plans to a store level. Namely, increasing sales while reducing the stock held in slower-moving lines, plus reductions in spoilage and discounts.

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Topics: 3D Virtual Simulations, Category Management

The 6 I's of Virtual Store Simulations and Virtual Research

Posted by Patrick Niersbach    Feb 9, 2015 3:05:47 PM

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Topics: Virtual Store Research, 3D Virtual Simulations

The Why Behind the Buy: How Virtual Reality Store Simulations Can Advance Shopper Marketing

Posted by Alki Manias    Jan 27, 2015 10:35:00 AM

The realisation that the majority of purchase decisions are in fact unplanned and made in store, has driven the meteoric rise we have seen in shopper marketing and its establishment as a separate discipline in marketing planning and market research. For instance, last year alone according to its financial statements, Procter & Gamble spent close to half a billion pounds on shopper marketing.

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Topics: 3D Virtual Simulations, Shopper Marketing, Virtual Reality

Get The Most From Your In-Store And Trade Marketing Spend With Virtual Store Simulations

Posted by Alki Manias    Jan 19, 2015 9:34:59 AM

According to POPAI (Point of Purchase Advertising International) 76% of purchase decisions are made at the point of purchase i.e. in store and at shelf. It's no surprise then, that in-store and trade marketing is a major line in the budget for retailers and consumer packaged goods (CPG) companies, selling through the retail channel. If you also factor in lost margin through tactical promotional discounting, it becomes one the most significant financial considerations for any CPG or retailer. Even, in this brave new world of omni-channel retail, customers still prefer a trip to store as the primary way to purchase. 

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Topics: Virtual Store Research, Virtual Technology, 3D Virtual Simulations, Shopper Marketing

Virtual Store Simulations Address Evolving CPG and Retail Trends

Posted by Patrick Niersbach    Jan 15, 2015 10:30:08 AM

As in most industries, technology is drastically altering the way CPG companies and retail businesses operate. In order to meet the ever-changing needs of millennial shoppers and overcome the challenges presented by online competitors, these organizations must constantly evolve.

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Topics: Virtual Store Research, 3D Virtual Simulations, Shopper Marketing, Category Management

Feel The Love: Connecting Emotionally With Your Shoppers

Posted by Logan Honeycutt    Dec 18, 2014 1:00:00 PM

One of the biggest challenges for anyone in Brick & Mortar Retailers is how to take current consumer & shopper trends, and translate them to their in-store environments.  Most retailers don’t have the flexibility to shift their store formats on the fly to keep pace with emerging trends due to the high costs (time, labor, fixtures, etc.) to reset a store.  The question is how retailers can stay relevant with Shoppers in today’s fast paced environment while still maintaining their brand identity?

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Topics: Retail

Hack Week 2014 @ InContext

Posted by Patrick Niersbach    Dec 17, 2014 8:30:01 AM

Well, another successful hack week is in the books.Thanks to all the teams who participated (11 this year!) and to all the judges for coming out! We had some great ideas developed this week. Congratulations to our winners! Watch for future blog posts from our winners.

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Topics: Startups

Optimization Reports test in-store concepts quickly and affordably

Posted by Robbie Penzell    Dec 4, 2014 12:14:16 PM

When it comes to retailing, three common in-store marketing challenges come to mind: packaging, shelf layout, and in-store communications. We know our retailer and CPG manufacturer clients are constantly looking for a better way to evaluate ideas for new in-store concepts – without extensive investments of time or money.

 

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Topics: Shopper Research, Virtual Store Research, 3D Virtual Simulations, Path to Purchase, Retail, Shopper Marketing, Shelf Placement, Planogram

Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it. Learn more about our virtual solutions.

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