Spring is a time for... Bake Sales!

Posted by Patrick Niersbach    Mar 27, 2015 10:30:13 AM

That's right, what a better way to celebrate the beginning of spring (although it has not felt much like spring here in Chicago) than to bake some tasty treats and raise some money for a good cause.

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Topics: Fun Ninjas

Collaboration and compliance: The key to success for manufacturers and retailers.

Posted by Alki Manias    Mar 17, 2015 10:26:00 AM

An improvement in collaboration and communication between manufacturers and retailers can only be beneficial to both parties. Particularly if it results in a benefit for the consumer. 

This win-win-win situation and customer centricity is often talked about at senior executive level in both manufacturers and retailers, yet unravels as joint initiatives are rolled out - resulting in lost sales, wasted marketing investment and consumers missing out on promotions and products. Win-win-win quickly becomes lose-lose-lose. The manifestation of this unraveling, is poor point of sale compliance at an individual store level and out of stocks. 

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Topics: 3D Virtual Simulations, Compliance

Experts at InContext Are Popping Up All Over The Web

Posted by Patrick Niersbach    Mar 13, 2015 10:22:00 AM

Over the last few weeks our internal experts have been popping up all over the web, receiving awards and contributing to articles. Our team is loaded with seasoned professionals that are experts in their respective fields. We are pleased to showcase some of the great, well deserved publicity they are receiving. Here are few recent examples:

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Topics: Virtual Store Research, Virtual Technology

3 Tips For Improving Your Shopper Experience

Posted by Patrick Niersbach    Mar 11, 2015 10:16:00 AM

In today's evolving retail landscape, it is more important than ever to focus on your in-store shopping experience. With online retailers like Amazon and meal delivery services like Blue Apron becoming  the norm, there is little need for customers to ever step foot back into any store. 

Shopper_Decisions_in_Grocery

Now, in order to revert the customers back into your store, retailers and manufacturers are collaborating on exciting, innovative ways to get them to shop. This can be done in multiple ways, but one of the best solutions to create this customer loyalty is to develop an enjoyable shopper experience that will continuously keep the consumers coming back. Below are just a few vital things to think about when trying to improve your shopper experience.
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Topics: Shopper Marketing, shopper experience

In-Store Marketing Gets Lean

Posted by Alki Manias    Feb 26, 2015 9:20:37 AM

Despite what many believe, lean marketing isn't limited to tech start-ups with no resource. It can also be implemented by large retailers and consumer goods manufacturers in their in-store marketing, thanks to developments in virtual reality store simulations.

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Topics: 3D Virtual Simulations, lean marketing, in-store marketing

Categories Are “Ecosystems"

Posted by Ed Carroll    Feb 16, 2015 9:01:54 AM

"Categories Are “Ecosystems”- Why Do We Create The Future From Looking In The Rear-view Mirror When We Can Look Out The Windshield?

The rapidly evolving marketplace dictates retailers and manufactures must have a form of “Shopper ESP” to stay relevant and on a growth trajectory.  Listening to thought leaders in the industry like Gordon Wade of the Category Management Association and Michael McGuire from Walmart challenging the marketplace to “stay fresh” and continually create new concepts all while adapting to your shoppers’ feedback at the local level, in real-time, presents a very interesting challenge… 

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Topics: Virtual Technology, 3D Virtual Simulations

Localizing Category Management - When One Size Doesn't Fit All

Posted by Alki Manias    Feb 12, 2015 9:43:13 AM

Stores have different audiences, with different consumers who want different things. A fact that retailers have been aware of for decades, if not centuries. Despite what is an obvious assertion, category management has been unable to meet the localized needs of consumers.

There are massive benefits for category managers and retailers in localizing category management plans to a store level. Namely, increasing sales while reducing the stock held in slower-moving lines, plus reductions in spoilage and discounts.

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Topics: 3D Virtual Simulations, Category Management

The 6 I's of Virtual Store Simulations and Virtual Research

Posted by Patrick Niersbach    Feb 9, 2015 3:05:47 PM

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Topics: Virtual Store Research, 3D Virtual Simulations

The Why Behind the Buy: How Virtual Reality Store Simulations Can Advance Shopper Marketing

Posted by Alki Manias    Jan 27, 2015 10:35:00 AM

The realisation that the majority of purchase decisions are in fact unplanned and made in store, has driven the meteoric rise we have seen in shopper marketing and its establishment as a separate discipline in marketing planning and market research. For instance, last year alone according to its financial statements, Procter & Gamble spent close to half a billion pounds on shopper marketing.

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Topics: 3D Virtual Simulations, Shopper Marketing, Virtual Reality

Get The Most From Your In-Store And Trade Marketing Spend With Virtual Store Simulations

Posted by Alki Manias    Jan 19, 2015 9:34:59 AM

According to POPAI (Point of Purchase Advertising International) 76% of purchase decisions are made at the point of purchase i.e. in store and at shelf. It's no surprise then, that in-store and trade marketing is a major line in the budget for retailers and consumer packaged goods (CPG) companies, selling through the retail channel. If you also factor in lost margin through tactical promotional discounting, it becomes one the most significant financial considerations for any CPG or retailer. Even, in this brave new world of omni-channel retail, customers still prefer a trip to store as the primary way to purchase. 

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Topics: Virtual Store Research, Virtual Technology, 3D Virtual Simulations, Shopper Marketing

Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it. Learn more about our virtual solutions.

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