InContext Blog Resources
The Science of Shopping: Analyzing the Effectiveness of Supermarket Merchandising Techniques
March 18, 2024In the aisles of supermarkets, every product placement, pricing label, and promotional display is strategically designed to influence consumer behavior. However, behind these seemingly simple arrangements lies a complex science that delves into the depths of consumer psychology and decision-making...
Captivate and Convert: Optimizing Your Digital Content with 3D Images
March 11, 2024In the ever-evolving landscape of e-commerce, standing out from the competition requires more than just competitive pricing and a catchy slogan. Today’s savvy online shoppers crave immersive experiences that bridge the gap between the digital world and the physical product....
Optimizing for Customer Behavior Through Planogram Supermarket Analysis
March 8, 2024Every square inch of space on a retail shelf can significantly impact sales. When it comes to product placement, the right choice can enhance the customer experience and set the pace for record growth, but the wrong choice, even minor...
The Right Time for XR Corporate Adoption is Now
March 7, 2024Extended reality (XR) – which includes virtual, augmented, and mixed reality solutions – has continued to become more accessible to organizations and consumers. While many engage through headsets, most XR experiences are available on laptops, phones and tablets. In the...
Predictive Analytics in Retail: Time Management’s Friend
March 4, 2024For retail businesses, time is not just a resource; it’s a currency. The introduction of predictive analytics, particularly when driven by Artificial Intelligence (AI), has revolutionized how retailers approach this valuable asset. This technology isn’t just a futuristic concept—it’s a...
The Contrasting Roles of Consumer & Shopper Insights in Retail Strategies
February 27, 2024In the dynamic world of retail, understanding consumer behavior and purchasing patterns is essential for success. This intricate understanding is achieved through two distinct yet interrelated lenses: consumer insights and shopper insights. While both play pivotal roles in shaping retail...
The 3D Revolution: Transforming Digital Content in 2024
February 5, 2024The digital landscape is on the verge of a shift–one that moves beyond the confines of flat screens and embraces the third dimension. 3D digital content will disrupt and redefine how we experience everything from entertainment and education to e-commerce...
Arrangement, Packaging, and Pricing: Research Methods to Win at Shelf
February 2, 2024In the highly competitive world of retail, the battle for sales is often won or lost at the shelf. A retailer’s shelf strategy plays a pivotal role in this critical decision-making point. A well-executed shelf strategy, focusing on product arrangement,...
8 Ways CPG Analytics Are Shaping Retail Trends in 2024
January 23, 2024The role of consumer packaged goods (CPG) analytics has become more pivotal than ever in the retail landscape. As the backbone of modern retail strategies, CPG analytics influence decisions and actively shape the future of purchasing. This blog post delves...
Planogram Optimization: Validate Research and Execution in 3D
January 10, 2024In retail space management, every shelf, every product, and every square inch of store space plays a pivotal role in attracting and engaging customers. This is where the magic of planograms comes into play. A planogram is a detailed blueprint,...
How to Win Over Value Shoppers in an Economic Downturn
January 8, 2024In times of economic downturn, the retail landscape undergoes a significant transformation, marked by a distinct shift in consumer behavior. As financial constraints tighten, a new type of consumer emerges at the forefront: the value shopper. This group, characterized by...
Can Retail Merchandising Software Help Drive Revenue?
January 3, 2024With the retail industry constantly evolving, driven by technological advancements and changing consumer behaviors, businesses seek innovative strategies to stay ahead. Enter retail merchandising software, a game-changing tool designed to optimize product display, manage inventory efficiently, and enhance overall customer...