We show clients how their in-store ideas will play out in the real world—before they invest.

InContext Solutions is the global leader in scalable cloud-based virtual reality (VR) shopping and retail solutions, dedicated to providing decision-critical insights for manufacturers and retailers. In a time when brick-and-mortar stores are being challenged by the rapidly evolving world of e-commerce, we have revolutionized the way companies understand shopper behavior. 

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Founded in 2009, we provide a unique, in-depth perspective on what consumers see on the shelf, how this drives their purchase behavior, and why. With the power of ShopperMX™—the world’s first cloud-based virtual store simulations and shopper insights platform—our clients can ideate new in-store concepts, evaluate with test shoppers, and activate those concepts to market. It’s hindsight, upfront.

Our goal is to give clients the confidence they need to create winning in-store ideas and make smart business decisions. With more than 50 clients including Nestle, Smucker’s, Kellogg’s, Anheuser-Busch, Dannon and Walmart, InContext Solutions has helped some of the nation’s largest retailers and manufacturers make time- and money-saving decisions. We were named to the Inc. 5000 Fastest Growing Companies list, awarded for Chicago’s best technology work culture by Tech in Motion, and have been recognized as one of “America’s Most Promising Companies” by Forbes, as a Chicago Innovations Up-and-Comer, and as a “Cool Vendor” by Gartner.

Our clients tell us they’ve experienced more creative ideation sessions, better collaboration with internal and external partners, and higher compliance with new concept implementation. Take a look at our Resource Center for some case studies, videos and white papers that show just how they did it.

Our Values

We live by five core values, all of them focused on client delight.


We believe no problem is unsolvable, no client need unfulfillable.

Helping our clients succeed is our number one priority, no matter how great the challenge.

We recognize that great ideas hold great power.

We thrive on game-changing ideas and know they can come from anywhere in the company.

We strive to be humble, be kind and empower one another.

We know that we can only succeed by supporting one another and solving problems together.

We believe in integrity and honesty, always.

We live by our word and strive to do the right thing, every time.

We know change is constant, necessary, and welcome.

We embrace change and draw energy from the challenge of constant innovation and improvement.