About Us

We knew there was a better way

When you put data and technology nerds in a room together, big things can happen. For us, it was a simple fresh idea. A 3D virtual store experience on the web. Genius? We think so. Because before InContext, no one was able to offer the reality of a 3D virtual store experience with the cost-cutting, time-saving, accurate results of online testing. And with deeper insights to boot.

Our virtual store experience is eerily close to reality. It can be customized to simulate any retail environment. Once designed, customers start by entering their height to get a more accurate view of the store. Then they can walk around, pick a product off the shelf, read the complete label and put it in their basket. Just like a trip to the store. Upon checkout, shoppers are asked to take a brief survey to test attitudinal responses. This way, we can provide our clients with a host of deep analytical data to help them make decisions on product placement, pricing, promotion, branding, display design and store layout. And all in a quarter of the time and third of the cost of traditional in-store marketing tests. In other words, it’s the bang you need for the bucks you can afford.