May 4, 2011

Vendors selected for the "Cool Vendor report" are innovative, impactful and intriguing

InContext Solutions has been included in the list of cool vendors in the "Cool Vendors in Consumer Goods 2011, Don Scheibenreif and Dale Hagemeyer, April 20, 2011" report by Gartner, Inc.

InContext Solutions was one of five vendors highlighted in the report which "demonstrate knowledge of the consumer goods space, have embedded that knowledge into their applications and seek to offer solutions that can leverage data in new ways."

"We are very pleased to be included as one of Gartner’s Cool Vendors in Consumer Goods 2011," said Bob Gillespie, InContext Solutions’ CEO. "We’ve long believed that our virtual store approach to test marketing was an innovative business solution, but to have Gartner designate our technology ‘cool’ validates the work we’ve done for our clients over the past two years."

InContext Solutions’s web-based 3D virtualization allows consumer goods retailers and manufacturers test displays, change product location, pricing, packaging and other in-store tactics without the disruption that would occur in a bricks-and-mortar environment.

About Gartner’s Cool Vendors Selection Process

Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.

About InContext Solutions

InContext Solutions is an award-winning technology and market research firm specializing in online 3-D environment simulations with applications in virtual store research, collaborative store planning, and e-commerce. The company’s research delivers highly accurate behavioral and attitudinal insights into shopper behavior, while its collaborative software tools allow many of the world's best-loved consumer brands to make more effective decisions around product and store planning, environment design and other in-store revenue drivers. As a next-generation e-commerce platform, InContext Solutions’ vision is to drive online sales through lifelike user experiences that engage, entertain and captivate with 3-D audio-visual elements.